Vertigo Games × SocialPeta: Turning Competitive Insights into Faster Creative Research
With SocialPeta, Vertigo Games streamlined competitor research across advertising networks and markets, helping its user acquisition and creative teams discover relevant references faster and build more informed creative briefs.
- Company
- Vertigo Games
- Games
- Critical Strike CS: Online FPS / Polygun Arena: Online Shooter
- Headquarters
- Istanbul, Türkiye
- Markets
- Global · US & Tier-1 focus
Highlights
SocialPeta helped Vertigo Games spend less time manually collecting and organizing competitor ads and discover relevant creatives faster using impression and run-length signals. The team gained clearer visibility into competitor activity across networks and regions, while strengthening collaboration between user acquisition and creative teams.
Less manual collection
Clearer creative priorities
More informed briefs
Background
Vertigo Games is a mobile game developer and publisher based in Istanbul, Türkiye, specializing in competitive online multiplayer shooters. Its portfolio includes Critical Strike CS: Online FPS and Polygun Arena: Online Shooter, serving players who enjoy fast-paced, competitive PvP gameplay.
With a global audience and a focus on the US and other Tier-1 markets, the team needs a continuous view of how competing titles attract players and adapt their advertising.
Challenge
In mobile shooters, competitors introduce new creative concepts every week. Keeping up requires ongoing research, but Vertigo Games’ process involved substantial manual work.
The team browsed separate ad libraries across networks such as Meta and TikTok, saving references one by one. Over time, reference folders became difficult to manage, with duplicate assets adding to the workload.
Finding an ad was only the starting point. The team also needed signals to help distinguish sustained campaigns from short-lived tests. Limited visibility into impressions and run length made it harder to decide which creatives deserved closer attention.
Research across markets presented another challenge: understanding how the same competitor adapted its advertising across regions and networks required piecing together information from multiple sources.
Vertigo Games needed a more structured way to monitor competitors, prioritize creative references, and turn research into useful direction for production.
Solution
Vertigo Games integrated SocialPeta into its creative research workflow, bringing competitor monitoring and creative discovery into one place.
Monitoring competitors across networks and regions
The team uses SocialPeta to track shooter and other competitive titles across advertising networks and markets. This gives UA and creative team members a broader view of competitor activity without having to collect every reference separately.
Prioritizing creatives with evidence of sustained delivery
To decide which ads to study, the team looks at signals including total impressions, impressions per day, and days active. These help it prioritize creatives with sustained exposure and identify potential scaling patterns, rather than selecting references solely because they are new.
Turning research into creative briefs
The team examines hooks, formats, and concepts from shortlisted ads, then uses those findings to inform references and briefs for its in-house creative team.
Sharing these insights between UA and creative teams helps connect production decisions with observed market activity. Tagging and tracking capabilities also make it easier to organize references and revisit relevant ideas.
The games behind the story
Two shooters. One connected research workflow.
From fast-paced FPS battles to stylized team combat, Vertigo Games builds for competitive multiplayer audiences.
Explore the games on Vertigo Games’ official websiteImpact
SocialPeta has made Vertigo Games’ research process faster and more structured.
The team spends less time manually collecting ads from separate libraries and organizing reference folders. With competitor activity across networks and regions available in one place, it can find and assess relevant creatives more efficiently.
The change also extends to how research informs production. Impression and run-length signals give the team a clearer basis for prioritizing references, while shared insights help UA and creative teams build more data-informed briefs.
For Vertigo Games, the value is a more consistent connection between competitor research, creative strategy, and user acquisition decisions. SocialPeta has become a core part of how the team tracks trends and develops ideas for its creative pipeline.
In the customer’s words
“SocialPeta has become a core part of our creative research workflow. It lets us see not just what our competitors are running, but what is actually scaling, and we have built it directly into how our UA and creative teams research and track trends and find scalable ideas. We would recommend it to any mobile game team that wants to make faster, more data-driven creative and UA decisions.”
Kutay Karaca
Growth Lead, Vertigo Games
