Building the New Loyalty System: Mobile Game Retention in the AI Era

What we will discuss:

As acquisition costs continue to rise and player journeys become increasingly fragmented in the AI era, mobile game loyalty is being redefined—from a simple measure of repeat engagement to a dynamic system that connects acquisition, gameplay experience, monetization, and long-term player value.

In this panel, “Building the New Loyalty System: Mobile Game Retention in the AI Era,” experts from SocialPeta, SpinX, birch, FRVR and ThinkingAI will explore how AI is reshaping the entire player lifecycle—from user acquisition and creative optimization to player engagement, monetization, and retention. The discussion will examine how studios and publishers are rethinking UA strategies, evolving rewarded and hybrid monetization models, and aligning product, marketing, and monetization decisions to build more sustainable growth systems and stronger player loyalty.

Key topics include:

• What metrics matter most when measuring player quality beyond installs and short-term ROAS?
• How can AI and automation help growth teams build smarter retention systems?
• Does more creative output actually lead to more loyal players?
• How is web distribution changing the future of player engagement and long-term loyalty?