Cracking the Chinese Mobile Game Market: Secrets to Successful Publishing

As one of the worlds' biggest game industries in the world (revenue $45.5 billion in 2022); China has a large number of gamers (664 million in 2022), and that figure is expected to increase to 730 million by 2027 (growth is about 10%), no one can deny the important role of Chinese mobile market. While navigating this dynamic landscape isn't a walk in the park, especially with new regulationscausing developers to hit the pause button.
In response to this challenging landscape, SocialPeta will team up with experts from Niko Partners, Gismart, Huqiao, and APPTUTTI to analyze Chinese mobile market trends and uncover the secrets in successful publishing in China.

What’s in it for you?

• In-depth analysis of the Chinese mobile marketing landscape.
• Insights into the current trends in gaming publishing post the introduction of new regulations.
• Exploring the Chinese ways to achieve user acquisition in local market.
• Suggestions and tips for successful publishing in China.