User acquisition remains essential, but sustainable app growth increasingly depends on what happens after the install. As acquisition costs rise and competition for user attention intensifies, leading app teams are shifting their focus from driving downloads to optimizing the entire user journey, from onboarding and engagement to retention, reactivation, and long-term value.

In this panel, “From Acquisition to Retention: How to Build High-Value User Journeys,” experts from SocialPeta, Adjust, App Peak, RTB House and Aperture will discuss how successful apps are connecting acquisition, product, data, and engagement strategies to drive sustainable growth. The session will explore how teams are measuring user quality, improving retention, leveraging data and AI to optimize user journeys, and turning acquired users into long-term, high-value customers.