Watch Recording
Discussion overview
What we discussed:
For advertisers who wants truly succeed and drive growth, they will need to ensure they’re measuring the true impact of their campaigns, implementing a diverse media plan with creativity at its core, and focusing on long-term performance over short-term wins. Hence, we unpack these points to demonstrate what marketers shall note in 2023 UA playbook.
- Status of global mobile game marketing like downloads, revenue, DAU, IAP, etc
- The evolving overall UA landscape and attribution
- Continuous Growth loop/framework
- UA strategies must adapt today to be future ready
- Tips on distributing media spends
- Best practice of ad creatives for UA & retargeting
- Trends of ad creatives
People
Moderator & Panelists
Ashish Shinde
Director of Sales And Business Development at SocialPeta
Vishal Saini
National Sales Manager at Tyroo
Kapil Bonde
Market Evangelist, INSEA at Adjust
Pankaj Uniyal
Business Development Manager at SocialPeta
Supported by
SocialPeta Marketing Partners
Collaboration