Global Playbook for Hyper-Casual Games: Scalable UA & Monetization Strategies

What we will discuss:

In 2025, hyper-casual games remain a dominant force in mobile gaming, ranking high on app stores and drawing massive global audiences. But behind the explosive downloads are growing challenges: rising UA costs, evolving monetization models, and mounting pressure to drive long-term engagement. As global markets diversify and ad revenue strategies grow more complex, developers and marketers must adapt quickly to stay ahead.

In this session, SocialPeta, Mistplay, NineTwoThree AI Studio, 8Great Games, and Qonversion offer a deep dive into the latest UA and monetization strategies tailored for hyper-casual success. From market-specific growth hacks to smart monetization frameworks, uncover actionable insights that can elevate your global game strategy.

Key topics include:

• How hyper-casual games are evolving beyond quick wins toward more sustainable roles in the mobile gaming ecosystem.
• When and how to adopt hybrid monetization models like subscriptions, and which metrics matter most.
• Using data and creative insights to optimize UA and ad performance in competitive or local markets.
• How AI and automation are enhancing efficiency in user acquisition and monetization for hyper-casual teams.