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What we will discuss:

UA in 2026 has become more fragmented, competitive, and fast-moving than ever before. Traditional growth playbooks are no longer enough, as publishers explore new acquisition channels, creative formats, AI-driven workflows, and engagement strategies to drive sustainable game growth.

SocialPeta is co-hosting an exclusive online panel “Halfway Through 2026: New UA Strategies Driving Game Growth,” together with partners including Gamelight, Jest.com, Adsmood, and guest speaker David Vargas.

Key topics include:

  • New growth opportunities beyond traditional UA channels
  • The evolving role of creatives, short-form content, and AI in performance marketing
  • How engagement and real-time communication are shaping modern growth strategies
  • Emerging UA and creative trends driving measurable growth performance
Join us for expert perspectives, practical insights, and actionable strategies on how publishers and marketers can test, optimize, and scale growth in today’s rapidly evolving UA landscape.
People

The Speakers

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Diana Maher
VP, Growth at Jest

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Santiago Cordoba
Founder and CRO at Adsmood

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David Vargas
Independent App Growth Consultant

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José Pedroso
Account Manager at Gamelight

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Pankaj Uniyal
Sr. BD Manager at SocialPeta

Want to discuss marketing collaboration?

Get in touch with us: tracia@socialpeta.com