Watch Recording
Discussion overview
What we will discuss:
Due to the lower entry barrier and substantial revenue share, IAA remains a preferred choice for developers over IAP and paid subscriptions. In today’s saturated market, mobile app advertising monetization has become a high-stakes competition with rising costs. This raises a crucial question: In-App Advertising in 2025—Is It Still a Profitable Venture? This exclusive webinar brings together industry leaders from SocialPeta, Zorka Agency, Bidmachine, Tactile games and AppFollow for an in-depth discussion on the current landscape, key challenges, and emerging trends shaping the future of IAA.Don’t miss this opportunity to learn from the best and connect with fellow industry professionals!
Key topics include:
- Gain comprehensive insights into the evolving IAA landscape from industry leaders.
- Discover strategic adjustments in response to shifting market trends with real-world case studies.
- Explore the latest data-driven insights on strategies between IAP and IAA.
- Learn how AI-driven solutions are revolutionizing IAA and uncover the distinct market dynamics across different regions.
People
The Moderator & Panelists
Karina Vasyukevich
Head of UA at Zorka.Agency
Summer Liu
CMO at SocialPeta
Kinga Kruzmanowska
Director of Strategic Partnerships at Bidmachine
Murad Musakaev
Head of Studio at Tactile CY
Dzianis Shalkou
Senior ASO & growth manager at AppFollow
Supported by
SocialPeta Marketing Partners
Collaboration