Watch Recording
Discussion overview
What we discussed:
- KPIs and Conversion rates - which ones to focus on ASO+ASA?
- Google Play, Apple App Store, Meta, TikTok, and co ads
- Continuous Growth loop/framework
- Overview of the different mobile markets （statistics & hot genres)
- Benchmarks（CPI, CPM, CPC and etc.) of the advertising cost in various regions
- Case study: How popular game/app win the market
- Key factors for mobile advertising success
- UA strategies, Showcasing the funnel, metrics for each stage
- Benchmarking at each stage of the funnel
People
The Speakers
Summer Liu
CMO at SocialPeta
Elena Wibmer
Product Marketer at App Radar
Mihovil Grguric
CEO at Udonis
Supported by
SocialPeta Marketing Partners
Collaboration