Next-Gen Playables: The Reality, the Secrets, and Best Practices

What we will discuss:

In today’s attention-driven market, playable ads have become one of the most powerful and engaging ad formats. But what truly sets a high-performing playable apart? What are the must-haves, the myths, and the mechanics behind success?

In this session, SocialPeta, Playable Factory, AdQuantum, VIZIO AI, and TapNation, bring together top experts from creative, UA, and product teams to reveal what really works. Through real-world examples and emerging trends, we’ll explore how interactive ads are reshaping performance marketing across industries.

Key topics include:

• Proven frameworks for building and optimizing playable ads.
• What user data really tells us about engagement and retention.
• Common mistakes to avoid — and why “fun” isn’t always enough.
• How brands beyond gaming are adopting playables.
• What’s next: personalization, mini-games, and immersive experiences.