Webinar

Surviving & Thriving: Strategies for Game Localization in APAC

The gaming industry in the APAC region is massive, with approximately 1.5 billion players and constituting a significant portion of the global gaming market. With advancements in technology and the rise of digital entertainment, the gaming market in this region continues to flourish. To better meet the needs of players from different regions and cultures, SocialPeta has collaborated with several experienced and insightful partners to explore the potential of localization strategies in the APAC region.

May 30th, 4: 00 PM GMT+7Published
Host and partner branding for Surviving & Thriving: Strategies for Game Localization in APAC

Watch Recording

Discussion overview

What will we discuss:

The gaming industry in the APAC region is massive, with approximately 1.5 billion players and constituting a significant portion of the global gaming market. With advancements in technology and the rise of digital entertainment, the gaming market in this region continues to flourish. To better meet the needs of players from different regions and cultures, SocialPeta has collaborated with several experienced and insightful partners to explore the potential of localization strategies in the APAC region.

The points we'll look through:

  • Offering practical tips and best practices for publishers
  • Publishing localization strategies for success in the APAC market
  • Understanding cultural adaptation, local preferences, and market trends
  • Providing insights into challenges and opportunities in the APAC market and effective
  • Adjusting communication and app engagement strategy for keeping local gamers active

People

The Moderator & Panelists

Pankaj Uniyal, Business Manager at SocialPeta

Pankaj Uniyal

Business Manager at SocialPeta

Kumaresan Thangadurai, Head of the Mobile & Digital Marketing at Dot Com Infoway

Kumaresan Thangadurai

Head of the Mobile & Digital Marketing at Dot Com Infoway

Sunny Lo, Head of Global Sales at Airbridge

Sunny Lo

Head of Global Sales at Airbridge

Egor Botvinik, Senior Director BDM (APAC) at Pushwoosh

Egor Botvinik

Senior Director BDM (APAC) at Pushwoosh

Supported by

SocialPeta Marketing Partners

Aarki logo
AppFollow logo
App Radar logo
AppsFlyer logo
Apptopia logo
ASOdesk logo
Digital Turbine logo
Singular logo
SHAREit logo

Collaboration

Want to discuss marketing collaboration?

alice@socialpeta.com