What we will discuss:

The short drama industry is entering a more mature and competitive phase, shifting its focus from rapid growth to long-term sustainability. Platforms and creators are now rethinking how to approach user acquisition, content creation, and production efficiency in a rapidly evolving global market.

In this context, SocialPeta is co-hosting an exclusive online panel “The Next Chapter of Short Drama: From Growth to Sustainable Business,” together with partners including Duanju News, House of Frames, Braavo Capital, and dukkanprod.

Key topics include:

  • The evolution of the short drama industry beyond the rapid growth phase
  • How user acquisition strategies are changing in a more competitive global landscape
  • The growing importance of IP, storytelling, and creative differentiation
  • How production teams balance speed, cost, and quality across different regional markets
Join us for an insightful discussion on how the short drama industry is entering its next chapter—moving from growth-driven expansion to more sustainable, long-term entertainment ecosystems..
People

The Speakers


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Anna Butuzova
Marketing & Business Development at Braavo Capital

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İlhan Doruk Önel
Creative Producer & CEO at dukkanprod

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Guillaume Sanjorge
Duanju Producer | Founder of Duanju News

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Sanuf Salim
Co-founder at house of frames ( Ex Kuku SGM )

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Pankaj Uniyal
Sr. BD Manager at SocialPeta

Want to discuss marketing collaboration?

Get in touch with us: tracia@socialpeta.com