The Next Era of Retention: Moving Beyond CPI to Value-Driven Mobile Growth

What we will discuss:

In 2026, mobile growth is no longer defined by installs alone. While CPI and short term metrics remain common benchmarks, they often overlook what truly sustains success: long term user value and meaningful engagement. As competition intensifies across app categories, retention is becoming a key driver of sustainable growth.

Join experts from SocialPeta, Lovemobile Agency, Adikteev, &Fine, and RadASO for “The Next Era of Retention: Moving Beyond CPI to Value Driven Mobile Growth.” In this webinar, we will explore how marketers can move beyond transactional engagement to build value driven experiences, personalized lifecycle journeys, and community loops that foster lasting loyalty. Learn practical strategies to align performance goals with long term retention and turn active users into true advocates.

Key topics include:

• What the biggest challenges are for mobile apps today when it comes to retention and long term user engagement, and how marketers can rethink growth beyond install focused metrics.
• How growth teams can balance short term user acquisition with strategies that increase lifetime value across different app categories.
• How influencer partnerships and community driven initiatives can create deeper engagement and build lasting loyalty among app users.
• How insights from ad intelligence and ASO optimization can help marketers attract higher value users and improve long term engagement rather than focusing only on installs.