What we will discuss:
Mobile game growth is entering a new phase where traditional UA playbooks alone are no longer enough to sustain performance. This webinar "The New Rules of Mobile Game Growth: What’s Actually Working in 2026", explores how leading teams are adapting across the full growth funnel—from user acquisition and ASO to creative strategy, retention, and monetization.
Join experts from SocialPeta, AppsFlyer, Yodo1 Games, and ClickBite for a candid discussion on what’s actually working today. We’ll cover how teams are scaling creative testing, tackling rising UA costs and creative fatigue, leveraging AI for real performance gains, and better connecting growth, product, and monetization strategies. Gain practical insights and real-world approaches to building scalable, sustainable growth in an increasingly competitive market.
Join experts from SocialPeta, AppsFlyer, Yodo1 Games, and ClickBite for a candid discussion on what’s actually working today. We’ll cover how teams are scaling creative testing, tackling rising UA costs and creative fatigue, leveraging AI for real performance gains, and better connecting growth, product, and monetization strategies. Gain practical insights and real-world approaches to building scalable, sustainable growth in an increasingly competitive market.
Key topics include:
- What recent shifts in mobile game growth are catching teams off guard, and how they are adapting their strategies in response.
- How user acquisition approaches are evolving beyond traditional models, especially in balancing scale, user quality, and engagement.
- How privacy-first measurement is reshaping performance evaluation and influencing growth decision-making.
- What creative formats and ad strategies are proving most effective today in driving scalable performance.

Zdravka Dimitrova
Business Development Manager at Yodo1 Games
Eva Juretić
Fractional Head of UA at ClickBite
Adam Smart
Global Director of Product at AppsFlyer
Cağatay Fehmi Göker
Business Development Manager at SocialPetaWant to discuss marketing collaboration?
Get in touch with us: tracia@socialpeta.com