Research workflow
How to research Facebook ads without copying them
Treat each ad as evidence of a message, format, and test—not as a template to reproduce unchanged.
01Separate the hook from the execution
Identify the first promise, problem, or visual interruption before evaluating the rest of the design.
02Compare repeated patterns
Look across several advertisers for recurring offers, CTA language, visual structures, and format choices.
03Check longevity and context
Observed days can suggest continued use, but validate the advertiser, market, and wider campaign context in SocialPeta.