中青看点 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 中青看点’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 中青看点.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 中青看点

App Name : 中青看点

Logo

中青看点-SocialPeta

OS : Android

Network : 今日头条,头条穿山甲,腾讯社交广告(广点通)

Developer : 中青网新媒体科技 (北京) 有限公司

Publisher : Perfect Piano,Walk Band - Multitracks Music,豆果美食-最贴心菜谱大全、健康顾问、减肥食谱、下厨房必备,DJ多多,WPS Office - Word, Docs, PDF, Note, Slide Sheet,安卓壁纸-含动态壁纸,全球未解之谜

Total creative ads during the time period : 1,981

Duration : 733

Popularity : 95,774

2. 中青看点’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 中青看点 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 中青看点 in the recent period. As of 2020-09-07, among the 中青看点‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 中青看点’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 中青看点‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of 中青看点

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 中青看点. We can see some advertising trends.

Top 1 Ad Creative of 中青看点

Ad Details :

Headline :当当当,中青看点给你发红包啦~

Text :躺着就能挣钱

Top 2 Ad Creative of 中青看点

Ad Details :

Headline :刷视频领现金红包,满一元就可以提现到微信

Text :立即赚钱>>

Top 3 Ad Creative of 中青看点

Ad Details :

Headline :每天花10分钟看看视频文章,轻松提现到微信

Text :立即赚钱>>

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 181 110 109
Popularity 539 476 460
Dimensions 720 x 1280 720 x 1280 720 x 1280
Creative Type Video Video Video
Network 今日头条 今日头条 今日头条
Related Ads 2 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 中青看点 in recent advertising is 今日头条, and the main creative type is Video.

In conclusion: The above is a free 中青看点’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 中青看点, you can click the app name below to view related reports.