As the mobile gaming industry becomes more competitive, marketers face critical questions: How many creatives are enough? Which regions require which strategies? How should creative resources be split between iOS and Android?. To help answer these, SocialPeta, in collaboration with Reforged Labs, have jointly released the report 2025 Global Mobile Game Marketing Insights & Creative Breakdownpowered by 1.7B+ creatives and 1M+ new assets added daily.

As the productivity app market shifts from feature-based competition to value-driven growth, global developers are in urgent need of a clear guide to navigate the evolving landscape. SocialPeta, in collaboration with Mega Digital, officially released the 2025 Report on Marketing Trends of Productivity Apps. Based on a database of 1.6 billion ad creatives and real-time tracking across more than 70 countries, the report analyzes both the changes and the enduring trends in the global market.

With AIGC technology rapidly reshaping industries worldwide, the global mobile app market is experiencing unprecedented transformation and unlocking new opportunities. To help industry professionals better understand global market dynamics and optimize their marketing strategies, SocialPeta has released the report “H1 2025 AIGC Mobile App Marketing Analysis”. Drawing on a database of over 1.6 billion ad creatives and real-time dynamic data updated hourly, the report delivers a comprehensive analysis of the market landscape, marketing trends, and breakout cases in the AIGC mobile apps.

As mobile-native audiences increasingly seek immersive yet time-efficient entertainment, micro-dramas are becoming a key battleground in the global content race. More importantly, the micro-drama apps provide a scalable, cost-effective format for storytelling that resonates across cultures, making them an ideal tool for both content innovation and international market penetration.

With the surge of mobile internet, the mobile gaming industry has emerged as a cornerstone of the global digital entertainment landscape. Now, the industry stands at a pivotal moment—shifting from a phase of rapid expansion to one of refined operations, where each strategic decision can make or break success.

The global Artificial Intelligence Generated Content (AIGC) sector is experiencing explosive growth. According to the latest data, the number of monthly active users of AI applications worldwide reached 666 million in Q1 2025, marking a 24.64% year-over-year increase. Among them, DeepSeek emerged as the biggest dark horse in the global market, achieving an astonishing 1,688% growth rate and increasing its market share from 0.7% to 7.9%. In response, SocialPeta has released its latest report, Marketing Analysis of Overseas AIGC Apps in Q1 2025, offering a data-driven perspective on global trends and uncovering new growth opportunities.

Latin America is rapidly emerging as one of the most promising growth markets in the global mobile gaming industry. Brazil and Mexico, as core markets, account for 72% of the region's mobile game downloads and 68% of its revenue. In 2022, Brazil's mobile gaming revenue approached $550 million. In 2023, the overall mobile gaming revenue in Latin America reached $8.7 billion—an increase of 3.8% year-over-year, significantly outpacing the global average growth rate.

As traditional Cost Per Install (CPI) surpasses $30, more than half of the world's top 100 mobile game publishers have integrated playable ads into their core advertising strategies. This interactive, experience-driven marketing revolution is reshaping the global mobile gaming landscape. Capitalizing on this trend, SocialPeta has collaborated with Playable Factory to co-author the report "Marketing Insights into Playable Ads for Global Mobile Apps in 2025." This report provides an in-depth analysis of key market trends, differences across ad channels, and standout case studies, offering valuable insights to help publishers obtain global opportunities and accelerate growth.

2024’s mobile app landscape is defined by AI-driven innovation and precision targeting. Smadex, in partnership with SocialPeta, delivers the industry’s definitive playbook with data-backed strategies to capitalize on emerging trends and global expansion opportunities.

The global mobile game and app market has become increasingly dynamic, with new trends and shifts emerging regularly. For developers and marketers, staying updated on these changes is crucial to stay competitive. Leveraging over a decade of data analysis experience, SocialPeta is proud to announce the release of the 2024 Global Mobile Game & App Marketing White Paper. This report aims to provide in-depth insights into the latest market developments and guide industry professionals in navigating future marketing challenges.