As traditional Cost Per Install (CPI) surpasses $30, more than half of the world's top 100 mobile game publishers have integrated playable ads into their core advertising strategies. This interactive, experience-driven marketing revolution is reshaping the global mobile gaming landscape. Capitalizing on this trend, SocialPeta has collaborated with Playable Factory to co-author the report "Marketing Insights into Playable Ads for Global Mobile Apps in 2025." This report provides an in-depth analysis of key market trends, differences across ad channels, and standout case studies, offering valuable insights to help publishers obtain global opportunities and accelerate growth.

2024’s mobile app landscape is defined by AI-driven innovation and precision targeting. Smadex, in partnership with SocialPeta, delivers the industry’s definitive playbook with data-backed strategies to capitalize on emerging trends and global expansion opportunities.

The global mobile game and app market has become increasingly dynamic, with new trends and shifts emerging regularly. For developers and marketers, staying updated on these changes is crucial to stay competitive. Leveraging over a decade of data analysis experience, SocialPeta is proud to announce the release of the 2024 Global Mobile Game & App Marketing White Paper. This report aims to provide in-depth insights into the latest market developments and guide industry professionals in navigating future marketing challenges.

Spanning over 80 pages, the report provides valuable insights into key global markets, including the North America., Europe, Japan and South Korea, South America, the Middle East and more. It delivers actionable intelligence to help companies navigate the global non-gaming mobile app landscape and refine their marketing strategies for improved results.

The global mobile gaming market in 2024 continues to grow, fueled by increased smartphone penetration in emerging markets and strong in-game purchase trends in established markets like North America and Europe. Both large and small companies are expanding internationally, with significant growth potential in these regions.

In this digital and mobile era, the mini-game market is expanding globally at an astonishing pace, attracting everyone's attention. Drawing from the success stories of the Chinese mini-game market, we aim to provide strategic inspiration and innovative ideas for game developers worldwide. To support this, SocialPeta has released the "Marketing Insights into Global Mobile Games & Minigames in 2024" report, offering an in-depth analysis of mini-games going overseas in 2024 and how they shine on the global stage.

The Southeast Asian mobile game market has rapidly become a key growth driver in the global gaming industry, with its youthful population and widespread smartphone use. In this competitive landscape, precise market insights and effective strategies are essential for success.

To help you navigate this dynamic landscape, SocialPeta has compiled two comprehensive reports, totaling over 130 pages, that provide deep insights into these trends and offer actionable strategies for global market expansion.

To support companies expanding into international markets, SocialPeta has produced the report "Insights into Global Mobile App Marketing Trends for H1 2024." This comprehensive analysis examines key trends and data from the first half of the year, offering valuable insights to help companies thrive in a rapidly evolving market.

SocialPeta has partnered with Tenjin to produce the report, "Insights into Global Mobile Game Marketing & Ad Spend Trends for H1 2024."