SocialPeta | Insights into Global Mobile Marketing Trends for H1 2024
As the global mobile market continues to evolve rapidly, staying ahead of the latest trends is crucial for success. In the first half of 2024, we observed significant developments across both gaming and non-gaming sectors, driven by advancements in AI technology and the rising popularity of short-form content.
To help you navigate this dynamic landscape, SocialPeta has compiled two comprehensive reports, totaling over 130 pages, that provide deep insights into these trends and offer actionable strategies for global market expansion.
Key Highlights:
- Gaming Market Recovery: A 4.7% revenue growth despite a decline in downloads, with strategy and hyper-casual games leading the way.
- Ad Spend Trends: iOS and Android accounted for 40% and 60% of ad spend respectively.
- Emerging Segments: Mini-games and AI-Generated Content (AIGC) are gaining traction, particularly in RPGs and strategy games.
- AI Technology: Driving innovation with social media fueling virality.
- Short Dramas + TikTok: New strategies for global expansion.
- Health Products: The U.S. continues to dominate this rising market.
With over 130 pages of detailed analysis, click the button above to access the complete reports for free and gain deeper insights into the mobile industry in H1 2024.
