SocialPeta|Marketing Insights into Global Casual & Puzzle Games for Q1 2024
In today's ever-expanding global mobile gaming market, casual & puzzle games have proven their unique appeal and substantial commercial potential. Casual games, with their simple mechanics and ease of accessibility, attract a broad spectrum of non-core gamers. Meanwhile, puzzle games, known for their challenging puzzles and logic training, have garnered favor among enthusiasts of brain games.
Casual & puzzle games represent the two largest genres in terms of quantity and marketing within the mobile gaming sector. According to SocialPeta, in Q1 2024, casual game advertisers accounted for 36.62% of the market, a year-over-year increase of 0.83%, and casual game creatives made up 39.59%, an increase of 1.97% compared to the same period last year. The second-largest genre is puzzle games, where advertisers and creative volumes accounted for 13.12% and 12.31%, respectively. The share of puzzle game advertisers grew by 2.1% from the previous year, marking the largest increase among all genres.
To this end, SocialPeta has partnered with the globally renowned casual game publisher Supersonic from Unity to release the report “Marketing Insights into Global Casual & Puzzle Games for Q1 2024”. This report will provide a detailed analysis of the market performance of casual & puzzle games, showcase the changes in global mobile game marketing trends for Q1 2024, and offer an in-depth analysis of how hit advertisers break into target markets with creative strategies.
What's inside for you:
- Q1 2024 Overall Marketing Trends in Global Mobile Games
- Q1 2024 Marketing Insights into Casual & Puzzle Games
- Marketing Insights into Top Casual & Puzzle Game Advertisers
- Great Time for Instant Games to expand global market (Special)
Click the button above to access the complete report for free and gain deeper insights into casual & puzzle games.
