The global short drama and micro drama market kicked off 2026 with strong momentum. During the final week of the year and the first days of January, studios intensified both content releases and promotional activity, signaling continued confidence in short-form serialized storytelling. According to SocialPeta data, approximately 14,000 micro dramas were actively promoted during this week, including around 2,600 new releases, accounting for nearly 18% of all active titles. In parallel, more than 100 animated micro dramas were in promotion, representing about 0.76% of the total. This surge in supply was closely tied to increased advertising activity, reflecting broader micro drama ad creatives trends observed across global markets.

This week’s global micro drama charts captured the holiday spirit, with a wave of Christmas-themed titles making their debut. During the period, around 12K micro dramas were active, including approximately 2.45K new releases, accounting for 20.4% of the total. Animated micro dramas also saw limited activity, with 160+ titles in circulation, representing about 1.33% of all active content. Among last week’s charting titles, familiar werewolf-themed dramas continued to perform strongly, while several Christmas specials also entered the rankings. Join us as we break down the top-performing titles and key content trends of the week.

With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and market expansion. To help industry professionals stay ahead, SocialPeta analyzed 2025 global financial app marketing data and released the report “2025 Financial App Marketing Trends Observation,” providing detailed insights into emerging market patterns and strategic, data-backed recommendations to support more effective decision-making.

SocialPeta sorted out the top 20 global mobile games by advertising, revenue, and download in November 2025, hoping to be of assistance to more people in the mobile app industry who are trying to understand the changing trends of the global mobile market.

Based on relevant data, this paper compiles the top 20 rankings of non-game mobile apps in terms of overseas advertising, revenue and downloads in November 2025, and analyzes the core performance highlights of apps such as Novelmates and Dola in that month.

SocialPeta identified the top 20 global mobile Apps by advertising, revenue, and downloads in October 2025, aiming to provide valuable insights to more people in the mobile app industry who are seeking to understand the evolving trends of the global mobile market.

SocialPeta sorted out the top 20 global mobile games by advertising, revenue, and download in October 2025, hoping to be of assistance to more people in the mobile app industry who are trying to understand the changing trends of the global mobile market.

As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, SocialPeta, in partnership with Mega Digital, officially released the 2025 Report on Marketing Trends of Productivity Apps. Leveraging a database of 1.6 billion ad creatives and real-time data from over 70 countries, the report reveals both the emerging shifts and enduring trends shaping the global productivity app landscape.

Today, more and more app and game developers are becoming creative with their user acquisition strategies. 

Rise Health AI quietly gains momentum; Maiya NetShort remains solidly in the top five.