August 18, 2022

Global Mobile Games in July: Stumble Guys tops the downloads chart

SocialPeta sorted out the top 20 global mobile games by revenue, download, and advertising in July 2022. Stumble Guys's downloads surged by 52.6%, topping the download chart. New puzzle and casino games dominated the advertising chart.

July 28, 2022

Global Mobile Apps in June｜Pan Entertainment Apps' Revenue is Back on Rise

Non-game apps dominated the Android advertising chart; travel and food apps regained great popularity

July 28, 2022

Guest post: How could metaverse designers leverage gamification to entice customers?

Gamification is a business model aiming to achieve a long-term behavior change in real-life’s motivational problems with the help of game theory and engaging fun techniques. By learning and applying this theory, metaverse designers are able to attract and entice users.

July 26, 2022

Top 20 Mobile Games by Revenue, Downloads and Advertising in June

Summer icons boosted to reach millions of downloads; A declined revenue after new servers of Uma Musume Pretty Derby

July 21, 2022

Water Sort: Color Puzzle Game surpasses 100 million downloads! Ad creatives are the key to its massive success

Water Sort: Color Puzzle Game surpassed 100 million downloads on Google Play in just over a year since it was launched. Ad creatives play a key role in its massive success.

June 29, 2022

Mobile version of Apex has come out, another "Tencent" battle royale game

The launch of Apex Legend Mobile marked another mobile competitor in the global battle royale game market. It received an enthusiastic reception and caused quite a stir in the market.

June 27, 2022

How does a game studio stand out from its competitors?

According to the 2021 Global Mobile Game Marketing Whitepaper released by SocialPeta, many regions in the world reported a rising number of mobile game advertisers. For example, North America had over 41,000 mobile game advertisers in 2021, a YoY increase of 18.7%.

June 27, 2022

How to improve the marketing efficiency of productivity apps?

With the development of technologies and driven by high demand, productivity apps have become the first choice of enterprises. Learn from the marketing strategies of some quality products to make your productivity apps stand out from competitors.

June 27, 2022

The secret of advertising puzzle mobile games with 100 million downloads? Let's take a look!

SocialPeta reveals the secret of advertising puzzle mobile games with 100 million downloads.

June 23, 2022

Global Mobile Games in May: Uma Musume Pretty Derby Tops Among All ACGN-themed Games by Revenue

Genshin Impact dropped out of Google Play's top 20 by revenue for the first time. Pokémon GO generated a peak revenue in 2022. Apex released in mid-May was ranked among the Top 5 on both Android and iOS.