In December 2025, SocialPeta analyzed global mobile apps with the maximum downloads, alongside revenue performance across the App Store and Google Play.This report highlights how download momentum, monetization efficiency, and market dynamics intersect—offering actionable insights for mobile app publishers, marketers, and growth teams.

In December 2025, SocialPeta analyzed global mobile apps and creatives to reveal which publishers and titles are leading in creative volume, formats, and campaign performance across both the App Store and Google Play. This report provides actionable insights for mobile apps marketers, UA teams, and publishers aiming to optimize advertising strategies and creative execution.

According to SocialPeta data, Approximately 15,000 micro dramas were actively promoted during this period, with around 3,000 new titles added, accounting for about 20% of the total. More than 100 animated micro dramas were also in promotion, representing roughly 0.72% of overall volume. Compared with previous weeks, two clear trends stood out: first, participation is becoming increasingly global, with more countries entering the micro drama market; second, content formats continue to evolve, as new and more diverse types of micro dramas emerge, including innovative forms such as AI-generated animated series.

This week’s short drama market remained highly active, with female-oriented, emotion-driven stories continuing to dominate. Revenge, hidden identities, and high-impact twists proved most effective. Spanish-language series gained further traction by replicating proven heiress comeback formulas, while AI-powered webtoon dramas stood out through stylized visuals and emotionally charged set pieces such as the “blood-red wedding.” Overall, scale, frequent launches, and localized format innovation remain key drivers of visibility and growth in short drama rankings.

In December 2025, SocialPeta analyzed global mobile games with the maximum downloads, alongside revenue performance across the App Store and Google Play. This report highlights how download momentum, monetization efficiency, and market dynamics intersect—offering actionable insights for mobile game publishers, marketers, and growth teams.

In December 2025, SocialPeta analyzed global mobile game ad creatives to reveal which publishers and titles are leading in creative volume, formats, and campaign performance across both the App Store and Google Play. This report provides actionable insights for mobile game marketers, UA teams, and publishers aiming to optimize advertising strategies and creative execution.

The global short drama and micro drama market kicked off 2026 with strong momentum. During the final week of the year and the first days of January, studios intensified both content releases and promotional activity, signaling continued confidence in short-form serialized storytelling. According to SocialPeta data, approximately 14,000 micro dramas were actively promoted during this week, including around 2,600 new releases, accounting for nearly 18% of all active titles. In parallel, more than 100 animated micro dramas were in promotion, representing about 0.76% of the total. This surge in supply was closely tied to increased advertising activity, reflecting broader micro drama ad creatives trends observed across global markets.

This week’s global micro drama charts captured the holiday spirit, with a wave of Christmas-themed titles making their debut. During the period, around 12K micro dramas were active, including approximately 2.45K new releases, accounting for 20.4% of the total. Animated micro dramas also saw limited activity, with 160+ titles in circulation, representing about 1.33% of all active content. Among last week’s charting titles, familiar werewolf-themed dramas continued to perform strongly, while several Christmas specials also entered the rankings. Join us as we break down the top-performing titles and key content trends of the week.

With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and market expansion. To help industry professionals stay ahead, SocialPeta analyzed 2025 global financial app marketing data and released the report “2025 Financial App Marketing Trends Observation,” providing detailed insights into emerging market patterns and strategic, data-backed recommendations to support more effective decision-making.

SocialPeta sorted out the top 20 global mobile games by advertising, revenue, and download in November 2025, hoping to be of assistance to more people in the mobile app industry who are trying to understand the changing trends of the global mobile market.