In March, Grammarly increased its advertising effort, preparing for the release of its new AI product, Ramadan drove an increase in downloads and revenue of the Arabic VOD service Shahid.

In March, Lilith Games' new SLG [Call of Dragons] released a total of 4700 creatives in March, NIKKE had a collaboration with Chainsaw Man, grossing $13 million in revenue on Google Play.

The live video dating app PeachLive made it to the advertising chart with its sexually but also appropriately suggestive and revealing creatives. Picsart introduced a new feature about using AI to remove ex-boyfriends from photos, leading to many downloads.

In February, the Dragon Ball mobile game reported dramatic revenue growth of 106% on its 8th anniversary, proof of the long-lasting influence of this Japanese IP. Dumb Ways to Die gained popularity through TikTok surpassing 0.1 billion downloads.

In January 2023, the dating app Hinge launched advanced features, which attracted Gen-Z and led to surging revenue, HERE WeGo, the versatile offline navigation app, appeared on the advertising chart.

In January 2023, Attack Hole saw soaring downloads, making black hole mini-games popular. Royal Match recorded a revenue growth of 200% with its first TV ad.

For game ads, there are many types, and the effects of each advertisement are very different. It is very risky to become popular. Therefore, it is a good way to learn from successful examples.

In November, the overall performance of global mobile games in November: Mighty Party increases media buying for its mini-game and released more creatives about firing bullets. Tencent's overseas expansion plans advance with a global sensation NIKKE.

As time goes on, mobile games have become the mainstream choice for people to spend their leisure time on. SocialPeta presents the list of the members of the $1 billion club below, hoping to help mobile game practitioners better understand the features and trends of the top mobile games.

India's mobile phone users spend nearly 5 hours per day on apps, ranking 5th among the 17 major markets around the globe. SocialPeta analyzed the top 10 Indian social apps in downloads and revenue in the past 6 months to help people in the mobile app industry to understand the current status and trend of the social app market in India.