SocialPeta sorted out the top 20 global mobile games by advertising, revenue, and download in February 2025

Over the past year, global mobile apps have seen rapid development, with short dramas and AI apps thriving. The industry has shifted from an exploratory phase to one of explosive growth, with both new and established players achieving remarkable success in expanding their global reach.

Starting in 2023, the success of short dramas has become impossible to ignore. According to ChinaDaily, the market size for China's online micro-dramas reached an impressive 37.39 billion yuan in 2023, reflecting a remarkable year-on-year growth of 267.65%. By 2027, this market is projected to soar to 100 billion yuan. But what exactly fuels this meteoric rise? Is it simply the fast-paced plots and the universal appeal of "fun," or is there more to the story?

SocialPeta sorted out the top 20 global mobile games by advertising, revenue, and download in December 2024, hoping to be of assistance to more people in the mobile app industry who are trying to understand the changing trends of the global mobile market.

Throughout 2024, a dominant narrative has emerged in the in-app advertising world: the belief that high-quality traffic can only come from premium sources. Platforms like AppLovin, IronSource, and other big-name DSPs are heralded as the holy grail of quality traffic. While it’s tempting to accept this as fact, we’re here to challenge that perception.

In the casual gaming sector, match-3 games have long dominated revenue streams. However, in 2024, the merge genre has gained significant attention as a promising contender, showing potential to surpass match-3 games in popularity.

December 2024: Gamers Are in for a Treat, with Two Popular Free Games Starting Beta Testing at the Beginning of the Month.

SocialPeta sorted out the top 20 global mobile Apps by advertising, revenue, and download in November 2024, hoping to be of assistance to more people in the mobile app industry who are trying to understand the changing trends of the global mobile market.

The Most Profitable IPs Fall for Mobile Games: Pokémon, Jujutsu Kaisen, and Tokyo Ghoul All Make the List

ReadMore quietly enters the market outside the top rankings, bringing 40% new creatives to compete in the overseas market.