Many enterprises and brand owners choose to broaden sources of income and reduce expenditure in response to this special period. More than ever before, they hope to spend every cent of the advertising budget where it matters most. With its advertising database and technical capacity, SocialPeta is deeply aware of the current dilemmas and anxieties of enterprises, and therefore it quickly responds and upgrades in a short time. The latest ADCost Intelligence is launched to ease the operational pressure of enterprises and surmount the current difficulties together.

Cloud dining and cloud disco dancing are indeed popular in the spring of 2020. The home-bound economy has changed people’s lifestyles and consumption concepts in a short time. Following that is the small-scale rise of fresh food e-commerce, but whether it can fuel the whole e-commerce industry remains to be seen. Meanwhile, we cannot underestimate the prospect of cross-border e-commerce. To help practitioners get a clear picture of the market trend, SocialPeta continues to upgrade its advertising intelligence analysis function and launches the latest Ecom Intelligence.

Games nowadays thrive and get eliminated at an increasingly faster rate. After a spell of barraging by a series of “loaded” games, starting in 2018, gamers can finally catch their breaths through the emerging casual and hyper-casual genres. According to the 2018 Game Review Report, the majority gamer population by genre has now shifted toward the patrons of casual games, accounting for up to nearly 60% of the total community in Q3. Owing to their intrinsic advantages, such as having short development cycle, low cost, its lightweight nature, low threshold, and fast iteration, etc., the marketing and realization of casual games have also shown off their unique charm, which is undoubtedly the driving factor that makes the casual genre a dark horse this year.

The Next Level, the film that became a hit this December, has made the adrenaline of many filmgoers and game fans surge. The real cast of the film got their hands in the RPG (role-playing game) developed based on their film and attempted to clear all the stages. The thrills, excitement, the action scenes, as well as the distinct contrast between the characters in and out of the game have successfully turned into sparks of “laughter” for the audience. This is exactly why RPGs are so extensively favored.

Marketing Insight platform SocialPeta and its China stationUpdated [App Intelligence]!

At the turn of the year, some are in delight, while others in distress; so is the game industry this year. Looking back at 2019, the industry witnessed the removal of account bans, the dampened passion about going global, and the release of popular games and creative designs. Both the market pattern and the gamers’ preferences are ever-changing. Looking ahead into 2020, there are signs that puzzle and role-playing games may continue to yield extraordinary results, accompanied by the outstanding performance of creative videos and promising prospects for playable ads.

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Marketing Insight platform SocialPeta and its China station

At the beginning of 2020, a number of game advertisers are emerging and moving to a new stage for the past 30 days, according to the advertising marketing spy tool SocialPeta. We classified games updated on Top Advertiser and found puzzle ones dominating the charts while strategy and role-playing games also occupying a considerable proportion. But overall, in early 2020, casual games are still a major competitor in the game market, gaining strong advertising momentum.

The year 2019 has passed and a new chapter has unfolded in 2020. After the intense Holiday Season, how will the e-commerce advertising market go? We have observed through the advertising marketing spy tool SocialPeta’s data that the e-commerce advertising market is highlighting famous brands and functions in early 2020. Let’s take a look at the details.