Global Mobile Games in December | Squid Game New Release Tops the Chart, FGO Christmas Event Generates Huge Revenue!

SocialPeta sorted out the top 20 global mobile games by advertising, revenue, and download in December 2024, hoping to be of assistance to more people in the mobile app industry who are trying to understand the changing trends of the global mobile market.

The overall performance of global mobile games in December :

• Leveraging the Popularity of Film and TV, Squid Game IP Mobile Game Surpasses 5 Million Downloads in Its Launch Month;
• FGO Remains Strong, With Christmas Event Boosting Cross-Platform Revenue Over $30 Million;
• New Approaches in Puzzle Game Advertising, Real-Life One-Line Drawing Generates Golden 3-Second User Acquisition.

Top 20 Mobile Games by Advertising in December

At first glance at the Global Mobile Game Advertising Rankings: Chinese enterprises still dominate, with puzzle games increasing their efforts, outshining major SLG advertisers, led by puzzle veterans Matchingham Games and Oakever Games.

One Line: Is the One-Line Drawing Icon the Key to Puzzle Game User Acquisition?

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After Updating the Icon in January 2024, 【Braindom】 Became Addicted to the One-Line Drawing Gameplay, With Multiple Updates Only Tweaking the Lines and Character Hair Color, Highlighting Matchingham Games' High Satisfaction with the One-Line Icon. Meanwhile, the One-Line Puzzle Mobile Game 【One Line: Drawing Puzzle Game】 Takes a More Aggressive Approach, Combining Four Creatives into a One-Line Grid, Focusing on Mass Appeal.

【One Line】 is a one-line drawing mobile game released by Kidding Box in April 2024. The game features a 3D realistic art style and, as the name suggests, offers a family-friendly puzzle-solving experience. According to SocialPeta, 【One Line】 had a total of approximately 13,000 deduplicated ad creatives across both AppStore and GooglePlay in December.The specific details for iOS advertising are as follows:

• In the past 30 days, video ads accounted for approximately 95.7%, with videos under 30 seconds making up around 85%;
• The majority of video ads were in vertical 720x1280 format, accounting for about 50.6%;
• The number of ads daily increased at the end of November, reaching peak levels on December 12 and 31;
• English-language ad creatives accounted for 12%, with other popular languages including Serbian, Arabic, and Spanish;
• The ad creatives mainly focused on encouraging players to try the game, IQ tests, and impossible challenges to drive downloads.

【One Line】 Skillfully Uses the Formula of Engaging Live-Action Footage + Three-Stage IQ Progress Bar + Prominent Red 'Fail' Mark to Captivate Players' Attention. Not Only Are the In-Game 3D Gesture Guides Highly Realistic, But the Ad Creatives Also Feature Multiple Segments of Real-Life Scenes as Backgrounds for the One-Line Drawing. The Bright Red Ketchup, Combined with the Playful AI Voiceover Saying 'Only God Can Solve the Puzzle,' Evokes a Similar Vibe to Steve Jobs' Famous Quote, 'Only Apple Can Do.'

More Real-Life User Acquisition Strategies Can Be Found by visiting www.SocialPeta.com.

Squid Game: The Official Squid Game Mobile Game Has Finally Arrived!

Back in 2021, Squid Game was an undeniable sensation, with countless hyper-casual games quietly incorporating the terrifying little girl in it to ride the coattails of the show’s popularity. However, Netflix, which holds the IP rights and has long been involved in the gaming industry, had yet to release an official Squid Game mobile game. Just as viewers were losing hope, the official IP mobile game, 【Squid Game: Unleashed】, was officially launched on December 17, just ahead of the【Squid Game Season 2】 premiere on December 26.

According to SocialPeta, 【Squid Game: Unleashed】 began its pre-launch advertising campaign on November 19, 2024, with a total of 1,800 pre-registration creatives. The game officially launched on December 17, and by the end of the month, the total number of deduplicated ad creatives across both platforms reached 2,400. The specific details for iOS advertising are as follows:

• In the past 30 days, video ads accounted for approximately 64.8%, with videos over 30 seconds making up around 52%;
• The majority of video ads were in vertical 720x1280 format, accounting for about 50%;
• Image ads accounted for about 35% of the total ad creatives in the past 30 days;
• Most image ads were in vertical 1080x1920 format, making up over 46.9%.

Based on the Video Ads,【Squid Game】 Creatives Primarily Feature Classic TV Show Elements, Gameplay with Dangerous Stages, and Absurd Failure Scenarios Designed to Drive Download Conversions.

Top 20 Mobile Games by Revenue in December

Top Revenue-Generating Products on the App Store in December are:

Continued Popularity: 【Pokémon TCG Pocket】 Exceeds $94 Million Revenue in December, with U.S. and Japanese Players Contributing 50.7%.

Veteran anime-style mobile game【Fate/Grand Order】, Boosted by the Christmas Event, Surpassed $17 Million in Revenue in December, Marking a 216.4% Month-over-Month Increase. Revenue is Expected to Surge Even Further with the Launch of New Year Bundles in January.

Top Revenue-Generating Products on Google Play in December are:

Kakao Games' MMO Mobile Game 【오딘: 발할라 라이징】 Exceeds $16 Million Revenue in December, Marking a 138.2% Month-over-Month Increase.

Lemon Microfun's Hybrid Mobile Game 【Gossip Harbor】 Earns Approximately $16 Million Revenue in December, Showing a 44.5% Month-over-Month Growth.

Top 20 Mobile Games by Download in December

Top Downloaded Products on the App Store in December are:

Classics Never Go Out of Style: Tetris mobile game【Block Blast!】Tops the Charts, Surpassing 11 Million Downloads in December, with U.S. Players Contributing 27.4% of the Downloads.

【Squid Game: Unleashed】, the Official Squid Game Party Mobile Game, Finally Debuts. In its First Month (December), the Game Achieved Approximately 3.5 Million Single-Platform Downloads, with Indian Players Contributing 50.8% of the Downloads.

Top Downloaded Products on Google Play in December are:

The Horror Rhythm Game 【Horror Spranky Beats】 Achieves Approximately 12 Million Single-Platform Downloads in December, with Brazilian Players Contributing 17% of the Downloads.

The Mukbang Simulation Game 【Jelly Master: Mukbang ASMR】 Surpassed 10 Million Single-Platform Downloads in December, with Indonesian Players Contributing 23.8% of the Downloads.

The above are insights into global mobile game launches in December 2024, as well as mobile game revenue and download situations across both the App Store and Google Play. For more mobile marketing data, please visit:www.socialpeta.com.