AI is no longer a buzzword—it’s the backbone of innovation across app categories, from personalization engines to predictive analytics, and even creative content generation. As the ecosystem of AI-powered apps expands rapidly, developers and businesses are redefining what’s possible. This panel will dive deep into how AI is shaping user experience, growth strategies, monetization, and the future of app development.

모바일 게임 시장은 빠르게 변화하고 있으며, 경쟁 또한 치열해지고 있습니다. 2025년에는 어떤전략으로 사용자를 확보하고, 수익을 창출하며, 유저 참여를 유도할 수 있을까요? 본 웨비나는 iOS 리타게팅, 리워드 기반 UA 및 수익화 전략, 그리고 데이터 분석과 크리에이티브 활용에 초점을 맞춰, 실무적인 인사이트와 전략을 제시합니다.

As INSEA’s mobile market continues to grow rapidly, competition among apps is fiercer than ever. With rising smartphone adoption, shifting user behaviors, and increasing ad costs, how can developers and marketers stay ahead? To tackle these challenges, SocialPeta and Smadex have teamed up with experts from Newton, Qtonz, and RTBDemand to share key insights on growth strategies and market trends in this dynamic region.

Minigames are experiencing a major boom, with WeChat leading the way, and new minigames emerging on platforms like Zalo and Telegram. These platforms are playing a pivotal role in the growth of casual gaming, providing exciting opportunities for developers to reach global audiences. This panel will bring together experts from WeChat, Zalo, and Telegram minigames to share their insights, analysis, and forecasts on the future of minigames in the global market.

Due to the lower entry barrier and substantial revenue share, IAA remains a preferred choice for developers over IAP and paid subscriptions. In today’s saturated market, mobile app advertising monetization has become a high-stakes competition with rising costs. This raises a crucial question: In-App Advertising in 2025—Is It Still a Profitable Venture? This exclusive webinar brings together industry leaders from SocialPeta, Zorka Agency, Bidmachine, Tactile games and AppFollow for an in-depth discussion on the current landscape, key challenges, and emerging trends shaping the future of IAA.Don’t miss this opportunity to learn from the best and connect with fellow industry professionals!

At the beginning of 2024, opinions varied on how hyper-casual games would evolve. Now, as the year draws to a close, what developments have shaped this space? This panel brings together industry experts to share their insights on the key changes of the past year and their predictions for hyper-casual games in 2025. Attendees will gain valuable perspectives and actionable ideas to shape their strategies for the future.

In this webinar, we will equip marketers and publishers in the mobile gaming industry with actionable strategies and valuable insights to boost user acquisition through compelling ad creatives.

In this webinar, we will equip marketers and publishers in the mobile gaming industry with actionable strategies and valuable insights to boost user acquisition through compelling ad creatives.

The gaming industry in the APAC region is massive, with approximately 1.5 billion players and constituting a significant portion of the global gaming market. With advancements in technology and the rise of digital entertainment, the gaming market in this region continues to flourish. To better meet the needs of players from different regions and cultures, SocialPeta has collaborated with several experienced and insightful partners to explore the potential of localization strategies in the APAC region.

The puzzle game market has seen tremendous growth and evolution over the past few years. While it's undoubtedly appealing, it's also highly competitive. The challenge for developers and publishers is not just to create engaging puzzle games but to scale them successfully in this increasingly crowded landscape. In this context, leading experts from SocialPeta, Geeklab, Gamigion, Youthwave Games and 8Great Games, LLC are coming together to host an exclusive online discussion. This panel promises deep insights into user acquisition, retention strategies, and the role of innovation in gameplay. Don't miss this invaluable opportunity to gain insights and network with industry peers!