Puzzle games have become a cornerstone of Europe’s mobile gaming market, combining simple mechanics with deeply engaging experiences. But behind their popularity lies a bigger challenge: balancing creative design, player retention, and monetization—each shaped by diverse regional preferences and shifting market dynamics. As competition grows, developers and marketers must move beyond download numbers to foster lasting player relationships and build sustainable revenue models.

Micro dramas are experiencing explosive growth across global markets. Originally developed as a mobile-native format in China, this fast-evolving content model has quickly grown into a multi-billion-dollar industry. This panel aims to explore the global rise of Micro dramas, uncover the key drivers behind this $10 billion blue ocean opportunity, and provide actionable insights for content creators, platforms, and marketers looking to capitalize on this emerging trend.

In 2025, hyper-casual games remain a dominant force in mobile gaming, ranking high on app stores and drawing massive global audiences. But behind the explosive downloads are growing challenges: rising UA costs, evolving monetization models, and mounting pressure to drive long-term engagement. As global markets diversify and ad revenue strategies grow more complex, developers and marketers must adapt quickly to stay ahead.

As mobile game studios from Pakistan and the broader MENA region increasingly step onto the global stage, knowing how to scale strategically — and sustainably — has never been more essential. In this exclusive online panel, leaders from SocialPeta, Elevatix, BIGO Ads, Finz Games, Stellar Gate Games, and Ommy Games, will explore the key strategies that fuel global game growth. From performance-driven user acquisition and IAP monetization to creative innovation and market expansion, the session will uncover actionable tactics designed for studios in emerging regions aiming to compete on the world stage.

As mobile gaming continues to thrive across India and Southeast Asia, the industry is shifting beyond isolated gameplay experiences toward interconnected ecosystems that blend content, community, and commerce. This transformation is unlocking new pathways for user engagement, monetization, and long-term growth. In the upcoming webinar, From Games to Ecosystems: Unlocking Growth & Opportunity, experts from Krafton， trophée, MindYourLogic, and SocialPeta will explore how developers and marketers can tap into this evolution. Join us for a deep dive into the strategies shaping the next chapter of gaming in these dynamic regions.

In today’s attention-driven market, playable ads have become one of the most powerful and engaging ad formats. But what truly sets a high-performing playable apart? What are the must-haves, the myths, and the mechanics behind success? In this session, SocialPeta, Playable Factory, AdQuantum, VIZIO AI, and TapNation, bring together top experts from creative, UA, and product teams to reveal what really works. Through real-world examples and emerging trends, we’ll explore how interactive ads are reshaping performance marketing across industries.

In 2025, the mobile app industry is undergoing a major transformation. With rapid advances in AI, evolving user expectations, and increasingly competitive markets, mobile apps are becoming smarter, more personalized, and more immersive than ever. Who’s leading this shift? What categories and strategies are driving real growth? And how can developers and marketers stay ahead? Join us for an exclusive webinar where experts from SocialPeta, Alison.ai, The Mobile Club, PlayableMaker, and Appnomix will break down the biggest trends, emerging players, and key opportunities shaping the future of mobile apps. Your app’s next big leap starts here. Discover the insights and strategies that will define tomorrow’s mobile growth.

As mobile marketing becomes increasingly complex, success hinges on mastering the entire user journey—from eye-catching creatives to high-impact UA strategies. In our upcoming webinar, From Creative to Conversion: Mobile UA Tactics That Actually Scale, experts from SocialPeta, ADS and MORE, PropellerAds, Mobupps and AdSpawn, will dive into how top mobile marketers are combining data, creative innovation, and emerging ad formats to boost campaigns and improve ROAS and LTV. This session is packed with insights, case studies, and practical tips—don’t miss the opportunity to level up your UA game with the best in the industry.

In this exclusive panel, industry leaders from SocialPeta, Mintegral, Madai.co, and 9D Technologies will dive into the key strategies that drive app growth beyond borders. From data-driven user acquisition and creative optimization to AI-powered marketing insights and localization best practices, this session will uncover actionable tactics tailored for app developers in emerging markets like Pakistan.

AI is no longer a buzzword—it’s the backbone of innovation across app categories, from personalization engines to predictive analytics, and even creative content generation. As the ecosystem of AI-powered apps expands rapidly, developers and businesses are redefining what’s possible. This panel will dive deep into how AI is shaping user experience, growth strategies, monetization, and the future of app development.