Alternative Text

Surviving & Thriving: Strategies for 
Game Localization in APAC

May 30th, 4: 00 PM GMT+7


WATCH RECORDING

What will we discuss

The gaming industry in the APAC region is massive, with approximately 1.5 billion players and constituting a significant portion of the global gaming market. With advancements in technology and the rise of digital entertainment, the gaming market in this region continues to flourish. To better meet the needs of players from different regions and cultures, SocialPeta has collaborated with several experienced and insightful partners to explore the potential of localization strategies in the APAC region.

The points we'll look through:

• Offering practical tips and best practices for publishers
• Publishing localization strategies for success in the APAC market
• Understanding cultural adaptation, local preferences, and market trends
• Providing insights into challenges and opportunities in the APAC market and effective
• Adjusting communication and app engagement strategy for keeping local gamers active

The Moderator & Panelists


Alternative Text
Pankaj Uniyal
Business Manager 
at SocialPeta

Alternative Text
Kumaresan Thangadurai
 Head of the Mobile & Digital 
Marketing at Dot Com Infoway

Alternative Text
Sunny Lo
Head of Global Sales 
at Airbridge

Alternative Text
Egor Botvinik
Senior Director BDM (APAC)
 at Pushwoosh

SocialPeta Marketing Partners


Alternative TextAlternative TextAlternative TextAlternative TextAlternative TextAlternative TextAlternative TextAlternative TextAlternative Text

Want to discuss marketing collaboration?

Get in touch with us: alice@socialpeta.com