Surviving & Thriving: Strategies for
Game Localization in APAC
May 30th, 4: 00 PM GMT+7
What will we discuss:
The gaming industry in the APAC region is massive, with approximately 1.5 billion players and constituting a significant portion of the global gaming market. With advancements in technology and the rise of digital entertainment, the gaming market in this region continues to flourish. To better meet the needs of players from different regions and cultures, SocialPeta has collaborated with several experienced and insightful partners to explore the potential of localization strategies in the APAC region.
The points we'll look through:
• Offering practical tips and best practices for publishers
• Publishing localization strategies for success in the APAC market
• Understanding cultural adaptation, local preferences, and market trends
• Providing insights into challenges and opportunities in the APAC market and effective
• Adjusting communication and app engagement strategy for keeping local gamers active
The Moderator & Panelists

Pankaj Uniyal
Business Managerat SocialPeta

Kumaresan Thangadurai
Head of the Mobile & DigitalMarketing at Dot Com Infoway

Sunny Lo
Head of Global Salesat Airbridge

Egor Botvinik
Senior Director BDM (APAC)at Pushwoosh
SocialPeta Marketing Partners









Want to discuss marketing collaboration?
Get in touch with us: alice@socialpeta.com