SocialPeta|Q3 2023 Insights Report on Marketing in Indian Mobile Games

According to SocialPeta, the global mobile gaming market experienced significant growth in Q3 2023, with a noticeable increase in both advertisers and creatives. India, as the leading mobile gaming market in the South Asian sub-region, played a crucial role in driving this growth. This report by SocialPeta delves into the Q3 trends of mobile gaming in India, presenting valuable insights into advertising and marketing strategies employed in popular mobile games in the country.

Which includes:

•      The number of mobile game advertisers witnessed a remarkable growth of 71.3% in Q3.
•      Advertisers released more video creatives in response to the higher impression rate of Indian viewers.
•      RPG ad creatives constituted only around 6% of the total, falling below the global average.
•      Most video creatives in India were 30 seconds or less in duration, while square image creatives were more extensively used.

This comprehensive report offers valuable marketing insights into the mobile gaming market in India. Click the button above to access the complete report for free and gain deeper insights into the Indian mobile industry in 2023.