SocialPeta|Q3 2023 Insights into Marketing Trends of Global Mobile Games

Despite the ongoing fierce competition, the global gaming market is tirelessly seeking new growth opportunities. Q3 is indeed the time in 2023 with the most outstanding investment, revenue, and download data, as well as the richest variety of new products, thus it's not an exaggeration to refer to this period as a comprehensive revival of the gaming market.

While, in the current scenario of the gaming market "accelerating across the board" how to grasp the latest trends in media buying, how to take the lead in occupying the blue ocean market, and how to understand the innovative trends in gameplay within niche game categories—these perennial crucial issues—have found a fresh interpretation in Q3.

In response to this, SocialPeta released the "2023 Q3 Global Mobile Game Marketing Trend Insight" report. The report delves into the dynamics of the mobile gaming market in Q3 of 2023, providing a systematic analysis and attribution of the gaming market from aspects such as volume purchase placement, material trends, download and revenue share of game developers, and marketing feedback on new games. This report aims to provide the most updated and comprehensive marketing roadmap for game developers, material optimizers, and game manufacturers.

Which includes: 

•      There were 110K+ global mobile game advertisers and 169 monthly creatives per advertiser in 2023. 
•      Competition intensifies as global mobile gaming advertisers see a growth of 72.3% YoY.
•      The Middle East: the global gaming advertisers' least saturated blue ocean market.
•      Short videos dominate, with a surge in creative reservations

This extensive market trend research unveils the essential components for thriving in the dynamic and promising mobile gaming market. Click the button above to access the complete report for free and gain deeper insights into the mobile industry in 2023.