SocialPeta | Insight into 2024 Marketing Trends for Japanese Mobile Games
In the global gaming market, Japan's mobile gaming market has always maintained its unique position and strong influence. It is estimated that the revenue of Japan's mobile gaming market in 2023 was close to $14 billion, making it one of the major markets globally.
Japanese domestic game companies, such as Nintendo and Sony, are renowned globally for their popular gaming IPs and high-quality games, driving innovation and development in the gaming industry.
In terms of mobile gaming, BANDAI NAMCO leads the Japanese mobile gaming market foraying into international markets with significantly lucrative IPs like Dragon Ball and One Piece.
However, in recent years, non-Japanese publishers, especially game developers from China, have begun to take increasingly important positions in the Japanese market. For instance, in the first half of 2023, Chinese mobile game developers such as miHoYo and Tencent not only successfully entered the top 10 revenue ranking in the Japanese market but also showed outstanding performance in terms of game download growth.
In response to this trend, SocialPeta has launched the report "Insight into 2024 Marketing Trends for Japanese Mobile Games", aimed at assisting in understanding the latest marketing data in the Japanese market.
What's inside for you:
- Top Mobile Games by Advertising in Japan
- Insights into Media Buying Trends of Mobile Games
- Localization of marketing in Japan
Click the button above to access the complete report for free and gain deeper insights into the mobile market in Japan.
