SocialPeta x Tenjin | Insights into Global Mobile Game Marketing & Ad Spend Trends for H1 2024
In the first half of 2024, the global mobile gaming market experienced a modest recovery, with a year-on-year revenue growth of 4.7%. Faced with a challenging global environment and increasing competition, mobile game companies worldwide have adopted more strategic approaches. They are prioritizing high-quality products and long-term operations while exploring new growth opportunities in low-cost, quick-return segments.
To support global mobile game companies, SocialPeta has partnered with Tenjin to produce the report, "Insights into Global Mobile Game Marketing & Ad Spend Trends for H1 2024." This report offers a comprehensive analysis of the global mobile gaming market's performance in the first half of 2024, featuring insights from industry experts at AdQuantum, App Masters, Gamelight, AppSamurai, AppTweak, Gamee Studio, GameGeek, Niko Partners, Gamesforum, Appvertiser, Geeklab, UGC Ninja, and Mobidictum.
Key Takeaways:
- Global Market Trends: Despite a decline in downloads, overall revenue has grown, signaling a market recovery.
- Popular Game Genres and Regions: Different genres are excelling in various regions, with strategy and hyper-casual games leading the way.
- Ad Spend Distribution: iOS accounted for 40% of ad spend, while Android held a 60% share in H1 2024.
- Mini-Games and AI-Generated Content (AIGC): Mini-games are becoming a popular segment for Chinese developers, with AIGC widely used in RPGs and strategy games.
Spanning 70 pages, the report provides an in-depth analysis of five popular game genres and key overseas markets, including the U.S., Japan, South Korea, Southeast Asia, and more. It offers valuable insights to help companies navigate the global market and refine their marketing strategies.
Click the button above to access the complete report for free and gain deeper insights into the mobile industry in H1 2024.
