Smadex X SocialPeta | 2024 Global Mobile Apps Marketing Trends White Paper
2024’s mobile app landscape is defined by AI-driven innovation and precision targeting. Smadex, in partnership with SocialPeta, delivers the industry’s definitive playbook with data-backed strategies to capitalize on emerging trends and global expansion opportunities.
Key Insights Shaping 2024
- iOS Surge: iOS creatives now exceed 40% of total ad content, reflecting shifting developer priorities.
- CTV Breakthrough: Connected TV emerges as a top-tier UA channel, blending scalable reach with performance rigor
- 31.9M Record-Breaking Creatives: Q3 2024 saw the highest creative output in two years, signaling intense competition for user attention.
- Short-Drama Dominance: 40K+ short-video ads drove 2B+ impressions, proving their power for engagement and conversions.
Spanning 80+ pages and analyzing North America, Europe, Japan, South Korea, LATAM, and MENA, this white paper equips teams with:
✅ Market-specific entry strategies for non-gaming apps
✅ Proven creative frameworks to outperform competitors
✅ Expert commentary from Zorka, Pushwoosh, and Mobupps
About Smadex
Smadex S.L.U is a performance DSP engineered for growth. By eliminating black-box inefficiencies, our transparent platform scales campaigns across in-app, mobile web, and CTV while securing high-quality users.
About SocialPeta
Tracking 1.6B+ creatives across 70+ regions, SocialPeta offers unmatched visibility into 6M+ advertisers and 270M+ products – empowering data-driven decisions in mobile app marketing.
