SocialPeta | Insights into Marketing Trends in Southeast Asian Mobile Games in 2024
The Southeast Asian mobile game market has rapidly become a key growth driver in the global gaming industry, with its youthful population and widespread smartphone use. In this competitive landscape, precise market insights and effective strategies are essential for success.
To support this, SocialPeta has released the "Insights into Marketing Trends in Southeast Asian Mobile Games in 2024" report, offering an in-depth analysis of market trends, popular creatives, and top advertising strategies to help companies seize global opportunities and achieve success.
Key Highlights:
- The average number of monthly advertisers exceeds 21,000, with new creatives accounting for nearly 70% in July and August.
- Advertisers in Indonesia and the Philippines Surpass Japan and South Korea, with RPGs Leading as the Most Competitive Genre in Marketing.
- Strategy games lead in video creatives, while mini-games capture attention with IP-based elements.
With 24 pages of detailed analysis, click the button above to access the complete reports for free and gain deeper insights into the mobile games industry in Southeast Asia 2024.
