SocialPeta | Insights into Global Mobile APP Marketing Trends for H1 2024
2024 has been a year of remarkable growth for global market expansion, driven by the maturation of the short drama industry and advancements in AI technology. These developments have spurred the rise of enhanced applications, accelerating industry integration and collaboration like never before. In this increasingly competitive landscape, we are more confident than ever in the opportunities for global growth.
To support companies expanding into international markets, SocialPeta has produced the report "Insights into Global Mobile App Marketing Trends for H1 2024." This comprehensive analysis examines key trends and data from the first half of the year, offering valuable insights to help companies thrive in a rapidly evolving market.
Key trends highlighted in the report include:
- AI Technology: Serving as the backbone of innovation, with social media driving virality and image-based products set for significant growth.
- Short Dramas +: Presenting new strategies for global expansion, with TikTok emerging as an essential channel.
- Health Products: Gaining prominence, with the U.S. maintaining its position as the leading market.
The report covers a broad range of application categories, including short dramas, AIGC, social media, shopping, and tools. It also provides in-depth analysis of key regions such as the U.S., Japan, South Korea, Southeast Asia, Greater China (including Hong Kong, Macao and Taiwan), and the Middle East. Our goal is to equip global companies with the insights they need to navigate the non-gaming mobile app market effectively and develop impactful marketing strategies.
Click the button above to access the complete report for free and gain deeper insights into the mobile industry in H1 2024.
