SocialPeta X Smadex | 2024 Global Mobile Apps Marketing Trends White Paper
2024 has marked a pivotal year for the mobile app industry, driven by the rapid integration of AI technologies and an increased focus on personalized user experiences. The growth of in-app advertising and new monetization strategies has further accelerated market expansion. Looking ahead, the continued evolution and emerging trends will provide even more opportunities for companies to expand globally and stay growth.
To help navigate this growth, SocialPeta partnered with Smadex has released the 2024 Global Mobile Apps Marketing Trends & Insights White Paper, offering a data-driven analysis of global market opportunities. The report features insights from industry leaders at Zorka, Pushwoosh, Mobupps, Newton, Trophée.
Key Highlights:
- The Total Creatives Break The Record: over 31.9 million new creatives in Q3, setting a new record in last two years.
- Short-Drama Impression Surpasses 2 Billion: With over 40,000 creatives, short-drama won the advertising champion, accumulating over 2 million total collections.
- Intensified Competition in Japan and South Korea: The region showed the highest year-on-year growth in creatives, with the most intense competition during the summer vacation.
- IOS Creatives Proportion keeps rising: iOS creatives proportion surpassed 40% in 2024, exceeding the total creatives compared to previous years.
Spanning over 80 pages, the report provides valuable insights into key global markets, including the North America., Europe, Japan and South Korea, South America, the Middle East and more. It delivers actionable intelligence to help companies navigate the global non-gaming mobile app landscape and refine their marketing strategies for improved results.
Click the button above to access the full report for free and gain deeper insights into mobile industry trends and marketing strategies.
