SocialPeta | 2024 Global Mobile Games Marketing Trends White Paper
The global mobile gaming market in 2024 continues to grow, fueled by increased smartphone penetration in emerging markets and strong in-game purchase trends in established markets like North America and Europe. Both large and small companies are expanding internationally, with significant growth potential in these regions.
To help navigate this growth, SocialPeta has released the 2024 Global Mobile Games Marketing Trends & Insights White Paper, offering a data-driven analysis of global market opportunities. The report features insights from industry leaders at Google, AdQuantum, App Masters, Gamelight, AppSamurai, Gamee Studio, Gamesforum, Geeklab, UGC Ninja, Mobidictum, Appcharge, Odeeo, Leke Games, Cost Center, Tenjin, and renowned experts Daniel Camilo and Gokhan Uzmez.
Key Highlights:
- The Global Mobile Game Market Continues to Recover: Over 250,000 advertisers participated in global mobile game ad campaigns in 2024.
- Hong Kong, Macau, and Taiwan Are the Most Competitive Markets: These regions are the only ones where the average number of creatives exceeds 100. The U.S. leads in the number of advertisers, surpassing Europe.
- RPG Games Lead in Creatives: RPG games have the highest average number of creatives, exceeding 220 on average—more than any other genre.
- iOS Creatives Are on the Decline: The share of iOS creatives has dropped below 30%, with new creatives now almost equally split between iOS and Android.
The report spans over 70 pages, providing in-depth analysis of five popular game genres and key global markets, including the U.S., Japan, South Korea, Southeast Asia, and more. It offers valuable insights to help companies navigate the global market and refine their marketing strategies.
Click the button above to access the full report for free and gain deeper insights into mobile industry trends and marketing strategies.
