SocialPeta | Insights into Global Mobile Marketing Trends for 2025
The global mobile game and app market has become increasingly dynamic, with new trends and shifts emerging regularly. For developers and marketers, staying updated on these changes is crucial to stay competitive. Leveraging over a decade of data analysis experience, SocialPeta is proud to announce the release of the 2024 Global Mobile Game & App Marketing White Paper. This report aims to provide in-depth insights into the latest market developments and guide industry professionals in navigating future marketing challenges.
This report provides a comprehensive analysis of both mobile games and apps. We have collaborated with industry leaders such as Google, AdQuantum, App Masters, Gamelight, AppSamurai, Gamesforum, Mobidictum, Appcharge, Tenjin, and others to offer valuable insights. Spanning nearly 160 pages, the report offers fresh ideas and inspiration for shaping marketing strategies in 2025.
What you will learn:
- Gaming Market Continues to Recover: Over 250,000 advertisers participated in global mobile game ad campaigns.
- Mobile Game Marketing in Different Regions: The U.S. leads in the number of advertisers, surpassing Europe.
- RPG Games Lead in Creatives: RPG games have the highest average number of creatives, exceeding 220 on average—more than any other genre.
- AIGC Technology: Driving innovation with social media fueling virality.
- Short Dramas keep rising: Short-drama won the advertising champion with over 40,000 creatives.
Click the button above to download the full report for free, and get more mobile industry insights for 2025.
