Marketing Insights into Playable Ads for Global Mobile Apps in 2025
As traditional Cost Per Install (CPI) surpasses $30, more than half of the world's top 100 mobile game publishers have integrated playable ads into their core advertising strategies. This interactive, experience-driven marketing revolution is reshaping the global mobile gaming landscape.
Capitalizing on this trend, SocialPeta has collaborated with Playable Factory to co-author the report "Marketing Insights into Playable Ads for Global Mobile Apps in 2025." This report provides an in-depth analysis of key market trends, differences across ad channels, and standout case studies, offering valuable insights to help publishers obtain global opportunities and accelerate growth.
Key Highlights:
- The new industry normal- A Daily Must for over 340 mobile game advertisers.
- The overall share of playable ads has steadily risen, with the daily volume of playable ad creatives exceeding 30,000 in 2024.
- The underlying logic of turning popular secondary gameplay into high-quality, playable ads.
- Six ways to create high-quality playable ads to maximize engagement and performance.
With 20+ pages of detailed analysis, click the button above to access the complete reports for free and gain deeper marketing and advertising insights into Marketing Insights into Playable Ads for Global Mobile Apps in 2025.
