苏宁易购 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 苏宁易购’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 苏宁易购.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 苏宁易购

App Name : 苏宁易购

Logo

苏宁易购-SocialPeta

OS : Android

Network : 一点资讯,腾讯社交广告(广点通),今日头条

Developer : 江苏苏宁易购电子商务有限公司

Publisher :

Total creative ads during the time period : 133,352

Duration : 2,012

Popularity : 3,657,368

2. 苏宁易购’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 苏宁易购 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 苏宁易购 in the recent period. As of 2020-09-07, among the 苏宁易购‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 22.86%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 77.14%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 苏宁易购’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 48.78%,

头条穿山甲’s proportion is 2.58%,

趣头条’s proportion is 0.34%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 苏宁易购‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 31.43%.

3. Top 3 Ad Creative Analysis of 苏宁易购

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 苏宁易购. We can see some advertising trends.

Top 1 Ad Creative of 苏宁易购

Ad Details :

Headline :多吃玉米还有什么作用?医生一般不告诉你

Text :多吃玉米还有什么作用?医生一般不告诉你

Top 2 Ad Creative of 苏宁易购

Ad Details :

Headline :这里满足你对海鲜的一切幻想

Text :这里满足你对海鲜的一切幻想

Top 3 Ad Creative of 苏宁易购

Ad Details :

Headline :小米手机隐藏“黑科技”,这么厉害的功能,你知道吗?

Text :小米手机隐藏“黑科技”,这么厉害的功能,你知道吗?

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 346 353 351
Popularity 999 997 997
Dimensions 480 x 320 480 x 320 480 x 320
Creative Type Image Image Image
Network 小米浏览器 小米浏览器 小米浏览器
Related Ads 2 2 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 苏宁易购 in recent advertising is 小米浏览器, and the main creative type is Image.

In conclusion: The above is a free 苏宁易购’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 苏宁易购, you can click the app name below to view related reports.