365天气 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 365天气's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 365天气.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 365天气
App Name : 365天气
Logo：
OS : Android
Network : 快手,今日头条,头条穿山甲
Developer : 上海弈玩网络科技有限公司
Publisher : 今日头条,天天快报-年度成长最快的个性阅读智能推荐资讯软件,騰訊視頻,一点资讯：为你私人定制的资讯客户端,百度,腾讯新闻,皮皮搞笑,QQ浏览器 - 腾讯王卡，全网免流量
Total creative ads during the time period : 2,994
Duration : 200
Popularity : 163,217
Check ASO Keywords of 365天气
2. 365天气’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 365天气 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 365天气 in the recent period. As of 2021-03-11, among the 365天气‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 80.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 365天气's the proportion of networks impressions are placed like this:
今日头条's proportion is 63.31%,
西瓜视频's proportion is 36.69%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 365天气‘s network with the most ads is 今日头条 and its proportion is 53.33%.
3. Top 3 Ad Creative Analysis of 365天气
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 365天气. We can see some advertising trends.
Top 1 Ad Creative of 365天气
Ad Details ：
Headline ：本地即将大暴雨，今日几点几分下雨，早查早知道
Text ：本地即将大暴雨，今日几点几分下雨，早查早知道
Top 2 Ad Creative of 365天气
Ad Details ：
Headline ：本地今日天气预报，精确到几点几分下雨，出行无忧
Text ：
Top 3 Ad Creative of 365天气
Ad Details ：
Headline ：沧州三小时后将迎来特大暴雪?查看今天降雪情况
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 181 | 125 | 75 |
| Popularity | 658 | 523 | 519 |
| Dimensions | 2560 x 1440 | 720 x 1280 | 720 x 1280 |
| Creative Type | Image | Video | Video |
| Network | 头条穿山甲 | 今日头条 | 快手 |
| Related Ads | 3 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 365天气 in recent advertising is 头条穿山甲, and the main creative type is Image.
In conclusion: The above is a free 365天气's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 365天气, you can click the app name below to view related reports, or you can find more info in ASOTools.