ABC4 Utah Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ABC4 Utah’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ABC4 Utah.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ABC4 Utah
App Name : ABC4 Utah
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Nexstar Broadcasting, Inc.
Total creative ads during the time period : 335
Duration : 607
Popularity : 30,671
2. ABC4 Utah’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ABC4 Utah in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ABC4 Utah in the recent period. As of 2020-09-06, among the ABC4 Utah‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, ABC4 Utah’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 25.0%,
Audience Network’s proportion is 25.0%,
Instagram’s proportion is 25.0%,
Messenger’s proportion is 25.0%,
’s proportion is .
In the date of 2020-09-06, ABC4 Utah‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ABC4 Utah
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ABC4 Utah. We can see some advertising trends.
Top 1 Ad Creative of ABC4 Utah
Ad Details ：
Headline ：Buying fake urine to pass a drug test? This bill would make it a crime
Text ：SALT LAKE CITY, Utah (ABC4 News) - Purchasing fake urine or using someone's else's urine to pass a drug test could soon be illegal in Utah.
Top 2 Ad Creative of ABC4 Utah
Ad Details ：
Headline ：State lawmaker filing bill to repeal SB 54
Text ：SALT LAKE CITY (ABC4 News) – A new twist in the long-standing drama over SB 54, the controversial law that provides a signature path to the primary election in Utah.
Top 3 Ad Creative of ABC4 Utah
Ad Details ：
Headline ：How safe is the fluoridated water in Davis County?
Text ：LAYTON, Utah (ABC4 News) - A few Davis County residents have inquired about the safety of their water supply after a fluoride contamination crisis in nearby Salt Lake County.
Basic Info of Top 3 Ad Creative
|Dimensions||1280 x 720||1280 x 720||1280 x 720|
|Countries||United States,Canada,United Kingdom,Australia||Canada,United States,Australia,United Kingdom||United States,United Kingdom,Australia,Canada|
Through the above analysis, we can see that the most effective channel for ABC4 Utah in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ABC4 Utah’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ABC4 Utah, you can click the app name below to view related reports.