ABC4 Utah Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ABC4 Utah's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ABC4 Utah.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ABC4 Utah
App Name : ABC4 Utah
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Nexstar Broadcasting
Publisher : Instagram,Facebook
Total creative ads during the time period : 730
Duration : 910
Popularity : 55,283
Check ASO Keywords of ABC4 Utah
2. ABC4 Utah’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ABC4 Utah in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ABC4 Utah in the recent period. As of 2021-05-24, among the ABC4 Utah‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, ABC4 Utah's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.35%,
Instagram's proportion is 26.37%,
Messenger's proportion is 22.11%,
Audience Network's proportion is 21.17%,
's proportion is .
In the date of 2021-05-24, ABC4 Utah‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of ABC4 Utah
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ABC4 Utah. We can see some advertising trends.
Top 1 Ad Creative of ABC4 Utah
Ad Details ：
Headline ：Move over elf, the 'Lazy Gnome' is Santa's new helper
Text ：FREE SHIPPING on Etsy, Amazon Or www.lazygnomes.com Today!
Top 2 Ad Creative of ABC4 Utah
Ad Details ：
Headline ：Advocates warn of new gaps created by Medicaid expansion plan
Text ：SALT LAKE CITY (ABC4 News) – It's a day years in the making for Utah adults who fell into the Medicaid coverage gap and had no option for health insurance.
Top 3 Ad Creative of ABC4 Utah
Ad Details ：
Headline ：Move over elf, the 'Lazy Gnome' is Santa's new helper
Text ：FREE SHIPPING on Etsy, Amazon Or www.lazygnomes.com Today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 371 | 357 | 371 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Australia,United Kingdom,Canada,United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ABC4 Utah in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free ABC4 Utah's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ABC4 Utah, you can click the app name below to view related reports, or you can find more info in ASOTools.