ABC7 Bay Area Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ABC7 Bay Area's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ABC7 Bay Area.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ABC7 Bay Area
App Name : ABC7 Bay Area
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Disney
Publisher : Instagram,Facebook,Hello Kitty Cafe,Snow Jewels Star,Turbo Racer - Bike Racing
Total creative ads during the time period : 449
Duration : 1,028
Popularity : 67,834
Check ASO Keywords of ABC7 Bay Area
2. ABC7 Bay Area’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ABC7 Bay Area in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ABC7 Bay Area in the recent period. As of 2021-03-15, among the ABC7 Bay Area‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ABC7 Bay Area's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.03%,
Messenger's proportion is 25.03%,
Facebook's proportion is 24.97%,
Audience Network's proportion is 24.97%,
's proportion is .
In the date of 2021-03-15, ABC7 Bay Area‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ABC7 Bay Area
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ABC7 Bay Area. We can see some advertising trends.
Top 1 Ad Creative of ABC7 Bay Area
Ad Details ：
Headline ：Two rookie police officers shot and killed in two days
Text ：HEARTBREAKING: Davis Police Officer Natalie Corona is now the second officer to be killed in the past 48 hours in the United States. Officer Chateri Payne was shot and killed Wednesday night in Louisiana as she was heading to work. #RIP #PublicServiceProud
Top 2 Ad Creative of ABC7 Bay Area
Ad Details ：
Headline ：Breaking news from San Rafael!
Text ：San Rafael News: San Rafael sushi restaurant, GrubHub driver in trouble after undercover operation.
Top 3 Ad Creative of ABC7 Bay Area
Ad Details ：
Headline ：Breaking news from San Rafael!
Text ：San Rafael News: San Rafael sushi restaurant, GrubHub driver in trouble after undercover operation.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 662 | 128 | 128 |
| Popularity | 999 | 919 | 918 |
| Dimensions | 1280 x 720 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Canada,United States,United Kingdom | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ABC7 Bay Area in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ABC7 Bay Area's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ABC7 Bay Area, you can click the app name below to view related reports, or you can find more info in ASOTools.