Absa Zambia Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Absa Zambia’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Absa Zambia.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Absa Zambia

App Name : Absa Zambia

Logo

Absa Zambia-SocialPeta

OS : iOS

Network : Twitter,Facebook

Developer : Absa Bank Limited

Publisher :

Total creative ads during the time period : 70

Duration : 181

Popularity : 3,651

2. Absa Zambia’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Absa Zambia in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Absa Zambia in the recent period. As of 2020-09-05, among the Absa Zambia‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Absa Zambia’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 100.0%,

’s proportion is ,

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’s proportion is ,

’s proportion is .

In the date of 2020-09-05, Absa Zambia‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Absa Zambia

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Absa Zambia. We can see some advertising trends.

Top 1 Ad Creative of Absa Zambia

Ad Details :

Headline :

Text :Africanacity is helping to forge a gender equal world. We celebrate and are inspired by the women in Zambia who are championing gender equality and rising above the challenges they face to find a way to get things done. #WeLoveAfricanacity #GenerationEquality #IWD https://t.co/LorJPrZat1

Top 2 Ad Creative of Absa Zambia

Ad Details :

Headline :

Text :At a time when social distancing is so important, minimal contact is best. So why not tap into safe, fast and easy contactless payments. Another innovation from Absa that turns banking on its head. #ContactlessPayments https://t.co/4JBKfPV3q4

Top 3 Ad Creative of Absa Zambia

Ad Details :

Headline :

Text :Leave the ordinary behind and tap into Absa's contactless banking. It’s safe, fast and easy to pay because your card never has to leave your hand. Yet another way that we are turning banking on its head. #ContactlessPayments https://t.co/DCcYmquDS4

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 8 8 6
Popularity 67 65 60
Dimensions 1199 x 600 640 x 352 1200 x 675
Creative Type Image Video Video
Network Twitter Twitter Twitter
Related Ads 1 1 1
Countries United States,United Kingdom,Australia,Canada Canada,United States,United Kingdom,Australia Canada,United States,Australia,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Absa Zambia in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free Absa Zambia’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Absa Zambia, you can click the app name below to view related reports.