Absa Zambia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Absa Zambia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Absa Zambia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Absa Zambia
App Name : Absa Zambia
Logo：
OS : Android
Network : Twitter,Facebook,Audience Network
Developer : Absa Group Limited.
Publisher : Instagram,Facebook
Total creative ads during the time period : 148
Duration : 356
Popularity : 7,948
Check ASO Keywords of Absa Zambia
2. Absa Zambia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Absa Zambia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Absa Zambia in the recent period. As of 2021-02-26, among the Absa Zambia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-26, Absa Zambia's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-26, Absa Zambia‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Absa Zambia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Absa Zambia. We can see some advertising trends.
Top 1 Ad Creative of Absa Zambia
Ad Details ：
Headline ：Timeline Photos
Text ：Wherever you are this holiday season and whatever you plan to do, make sure you have your Contactless Absa Debit or Credit Card for smooth easy payments. Tap into the new year the contactless way.
Top 2 Ad Creative of Absa Zambia
Ad Details ：
Headline ：
Text ：At Absa, we believe in finding a way to help people get things done. We call this Africanacity. #WeLoveAfricanacity. https://t.co/Upk8H7zESE
Top 3 Ad Creative of Absa Zambia
Ad Details ：
Headline ：
Text ：Africanacity, is riding your bike to charge your phone. At Absa, we love Africanacity. #WeLoveAfricanacity. https://t.co/u1nSdqSX6E
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 12 | 12 |
| Popularity | 77 | 75 | 75 |
| Dimensions | 720 x 720 | 1200 x 675 | 1200 x 675 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United States,Canada,United Kingdom | Canada,United Kingdom,United States,Australia | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Absa Zambia in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Absa Zambia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Absa Zambia, you can click the app name below to view related reports, or you can find more info in ASOTools.