AcFun Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the AcFun's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps AcFun.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of AcFun
App Name : AcFun
Logo：
OS : Android
Network : 快手,腾讯社交广告（广点通）,头条穿山甲
Developer : 北京弹幕网络科技有限公司
Publisher : 抖音短视频,糗事百科,天天快报-年度成长最快的个性阅读智能推荐资讯软件,快手短视频—国民短视频平台,QQ浏览器 - 腾讯王卡，全网免流量,抖音,快手,迅雷
Total creative ads during the time period : 886
Duration : 621
Popularity : 93,572
Check ASO Keywords of AcFun
2. AcFun’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser AcFun in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of AcFun in the recent period. As of 2021-03-11, among the AcFun‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, AcFun's the proportion of networks impressions are placed like this:
快手's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, AcFun‘s network with the most ads is 快手 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of AcFun
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of AcFun. We can see some advertising trends.
Top 1 Ad Creative of AcFun
Ad Details ：
Headline ：太赞了!超好看的动漫#狐妖小红娘#在AcFun可免费观看啦!你还在等什么,快来体验王富贵儿的凄美恋爱故事吧!
Text ：
Top 2 Ad Creative of AcFun
Ad Details ：
Headline ：太赞了!超好看的动漫#瑞克和莫蒂#在AcFun可免费观看啦!你还在等什么,快来观看吧!
Text ：
Top 3 Ad Creative of AcFun
Ad Details ：
Headline ：超火美漫#瑞克和莫蒂#在AcFun可免费观看啦!快来围观!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 324 | 305 | 222 |
| Popularity | 987 | 980 | 886 |
| Dimensions | 720 x 1280 | 720 x 1280 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 快手 | 快手 | 快手 |
| Related Ads | 2 | 2 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for AcFun in recent advertising is 快手, and the main creative type is Video.
In conclusion: The above is a free AcFun's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to AcFun, you can click the app name below to view related reports, or you can find more info in ASOTools.