adidas Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the adidas’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps adidas.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of adidas

App Name : adidas

Logo

adidas-SocialPeta

OS : Android

Network : Audience Network,Facebook,Google Ads(Admob)

Developer : adidas

Publisher : Sweet Selfie Camera:Beauty cam,photoselfie editor,Universal Email App,True Mobile Caller ID Locator Call Blocker,TalkU Free Calls +Free Texting +International Call,USA Weather forecast,Treehouse Table,Talkray - Free Chats Calls,SHAREit - Transfer Share,Tandem Language Exchange: Speak learn languages

Total creative ads during the time period : 944

Duration : 983

Popularity : 59,390

2. adidas’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser adidas in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of adidas in the recent period. As of 2020-09-07, among the adidas‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 21.43%, Carousel category’s proportion is 78.57%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, adidas’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 60.39%,

Instagram’s proportion is 19.83%,

Messenger’s proportion is 19.78%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, adidas‘s network with the most ads is Facebook and its proportion is 85.71%.

3. Top 3 Ad Creative Analysis of adidas

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of adidas. We can see some advertising trends.

Top 1 Ad Creative of adidas

Ad Details :

Headline :Compras con un solo clic

Text :

Top 2 Ad Creative of adidas

Ad Details :

Headline :Compras con un solo clic

Text :

Top 3 Ad Creative of adidas

Ad Details :

Headline :adidas

Text :YOUR ADIDAS - MORE THAN A SHOPPING APP The home of sport and sneakers, the adidas app puts you closer to the action with instant access to sneaker drops, seasonal fashion releases, and the sports, clothes and gear that fit your personal style. Athlete inspiration, stories, and app exclusives at your...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 162 162 220
Popularity 985 983 962
Dimensions 320 x 400 320 x 400 1200 x 628
Creative Type Video Video Image
Network Facebook Audience Network Facebook
Related Ads 1 1 3
Countries Chile,Peru,Mexico,Argentina,Colombia Peru,Chile,Colombia,Argentina,Mexico Brazil
Language Italian Italian English

Through the above analysis, we can see that the most effective channel for adidas in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free adidas’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to adidas, you can click the app name below to view related reports.