Adobe Lightroom Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Adobe Lightroom’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Adobe Lightroom.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Adobe Lightroom
App Name : Adobe Lightroom
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Adobe Inc.
Publisher : Haypi Monstruo,TopBuzz: Notícias,Vídeos, GIFs,OLX Clasificados,Fotor - Photo Editor & Collage,打工趣 - 最棒的兼職工作資訊平台,BeautyPlus - Easy Photo Editor Selfie Camera,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 513
Duration : 2,272
Popularity : 55,665
2. Adobe Lightroom’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Adobe Lightroom in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Adobe Lightroom in the recent period. As of 2020-09-07, among the Adobe Lightroom‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 57.14%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 42.86%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Adobe Lightroom’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 36.07%,
Instagram’s proportion is 31.97%,
Messenger’s proportion is 31.97%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Adobe Lightroom‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Adobe Lightroom
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Adobe Lightroom. We can see some advertising trends.
Top 1 Ad Creative of Adobe Lightroom
Ad Details ：
Headline ：Adobe Photoshop Lightroom
Text ：Play with the Color Mix Tool to switch the color of things without changing the whole thing. #Lightroom #LightroomPlay
Top 2 Ad Creative of Adobe Lightroom
Ad Details ：
Headline ：Adobe Lightroom
Text ：
Top 3 Ad Creative of Adobe Lightroom
Ad Details ：
Headline ：Dirtyboots Lightroom Mobile Presets for Iphone & Android
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 362 | 279 | 151 |
| Popularity | 994 | 968 | 967 |
| Dimensions | 400 x 400 | 400 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 1 |
| Countries | Canada,United States | Korea,Indonesia,United Kingdom,India,France,Australia,Singapore,United States,Hong Kong,Japan,Denmark | Mexico,Belgium,New Zealand,Canada,South Africa,United States,Spain,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Adobe Lightroom in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Adobe Lightroom’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Adobe Lightroom, you can click the app name below to view related reports.