Air Matters Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Air Matters’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Air Matters.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Air Matters

App Name : Air Matters


Air Matters-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Bin Zhang

Publisher : SMARTfiches Dermatologie Free,地铁跑酷 - 官方中文版,Gardenscapes,YouCam Nails - Manicure Salon for Custom Nail Art,৫০০ রোগ নিরাময় করুন ১৬ টি ঔষধি গাছ দিয়ে,HuffPost - News & Politics,Un día más culto,SMARTfiches Orthopédie Free

Total creative ads during the time period : 138

Duration : 467

Popularity : 7,212

2. Air Matters’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Air Matters in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Air Matters in the recent period. As of 2020-08-31, among the Air Matters‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, Air Matters’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-31, Air Matters‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Air Matters

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Air Matters. We can see some advertising trends.

Top 1 Ad Creative of Air Matters

Ad Details :

Headline :Philips Életstílus

Text :Válaszd a Philips legújabb légtisztító készülékét, ami kiszűri a poratkákat, így biztosítva a tisztább és egészségesebb levegőt az otthonodban!

Top 2 Ad Creative of Air Matters

Ad Details :

Headline :Philips Polska

Text :Chcesz mieć pewność, że powietrze w Twoim domu jest czyste? Wybierz oczyszczacz Philips Dual Scan, który usuwa cząsteczki nawet 800 razy mniejsze od smogu.

Top 3 Ad Creative of Air Matters

Ad Details :

Headline :Philips Polska

Text :6 minut* wystarczy, abyś odetchnął czystym powietrzem w swoim domu! Wszystko dzięki oczyszczaczowi Philips Dual Scan. *w pokoju 20m2

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 53 29 21
Popularity 145 142 106
Dimensions 640 x 360 640 x 640 1080 x 1080
Creative Type Video Video Video
Network Instagram Instagram Instagram
Related Ads 2 1 1
Countries Hungary Poland Poland
Language NA Polish Polish

Through the above analysis, we can see that the most effective channel for Air Matters in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Air Matters’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Air Matters, you can click the app name below to view related reports.