Airstar Bank Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Airstar Bank’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Airstar Bank.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Airstar Bank

App Name : Airstar Bank

Logo

Airstar Bank-SocialPeta

OS : Android

Network : Facebook,YouTube

Developer : Airstar Bank Limited

Publisher :

Total creative ads during the time period : 6

Duration : 65

Popularity : 725

2. Airstar Bank’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Airstar Bank in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Airstar Bank in the recent period. As of 2020-08-17, among the Airstar Bank‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-17, Airstar Bank’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-17, Airstar Bank‘s network with the most ads is YouTube and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Airstar Bank

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Airstar Bank. We can see some advertising trends.

Top 1 Ad Creative of Airstar Bank

Ad Details :

Headline :首推星級活期存款年利率3.6%, 即嘗星級待遇!

Text :【星級待遇人人同享】 優越待遇,不應該專屬一小撮人。踏入虛擬銀行嘅時代,airstar以科技突破傳統銀行局限,將節省嘅成本轉化為客戶利益,令所有人同享優越銀行服務,再無等級,人人星級。 首推星級活期存款年利率3.6%*,比一般傳統定期存款更高,不限最低存款額,令儲蓄更有意義。即嘗星級待遇: https://bit.ly/3dRBhJ9 *適用於港幣首20,000元之活期存款。在開業期間成功開戶之客戶更可於開戶之日起直至2021年6月10日期間享有「利率不變保證」。本行擁有隨時更改有關開戶活期存款利率之權利。有關條款請參閱天星銀行網頁上之《港幣儲蓄存款優惠條款及細則》。

Top 2 Ad Creative of Airstar Bank

Ad Details :

Headline :20萬?50萬?100萬?即刻計下您嘅儲蓄是否標準啦!

Text :【20萬?50萬?100萬?即刻計下您嘅儲蓄是否標準啦】 您屬於30而立,定係從來唔識儲錢方法? 哈佛財務管理專家 Elizabeth Warren曾提出「50、30、20儲蓄法則」,將月薪分為3部分: -50% 生活必要開支(屋租、家用、保險) -30% 個人開支 (如購物、食飯) -20% 用嚟儲蓄 以香港政府統計署2020第一季統計報告,25歲-34歲就業人口月薪中位數HK$20,000為例,如果25歲開始儲蓄,30歲時起碼儲到$288,000先算標準: $4,000 x 12 (月) x 6 (年) = $288,000 理財從來都係人生一大課題,就算呢刻未達標,及早計劃照樣可以實現將來嘅目標。就由天星銀行airstar嘅3.6%p.a.高息活期存款開始啦:https://bit.ly/30B83IX *適用於港幣首20,000元之活期存款。在開業期間成功開戶之客戶更可於開戶之日起直至2021年6月10日期間享有「利率不變保證」。本行擁有隨時更改有關開戶活期存款利率之權利。有關條款請參閱天星銀行網頁上之《港幣儲蓄存款優惠條款及細則》。 #airstar #天星銀行 #virtualbank #虛擬銀行 #fintech #superstar #人人星級 #將儲蓄升級 #高息活期存款 #幫您先儲未來錢

Top 3 Ad Creative of Airstar Bank

Ad Details :

Headline :星級利率,外快自動入戶!

Text :【星級利率,外快自動入戶】 想增加財富,除咗主動出擊,仲可以被動收息。天星銀行airstar知你擅長把握每個增值良機,特意提供3.6%星級活期存款年利率,比一般傳統定期存款更高,更有利率不變保證,就算你身兼數職,亦可於百忙中為財富增值。 即嘗airstar星級待遇:https://bit.ly/2OpVYAu *適用於港幣首20,000元之活期存款。在開業期間成功開戶之客戶更可於開戶之日起直至2021年6月10日期間享有「利率不變保證」。本行擁有隨時更改有關開戶活期存款利率之權利。有關條款請參閱天星銀行網頁上之《港幣儲蓄存款優惠條款及細則》。 #airstar #天星銀行 #virtualbank #虛擬銀行 #fintech #superstar #人人星級 #被動收入隨手可得 #高息活期存款 #利率比定存更高

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 9 1 1
Popularity 67 52 52
Dimensions 1995 x 1995 720 x 720 1999 x 1999
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Japan,China Canada,Australia,United Kingdom,United States Hong Kong,Taiwan,Macau
Language Chinese (Traditional) English Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for Airstar Bank in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Airstar Bank’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Airstar Bank, you can click the app name below to view related reports.