Alarm.com Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Alarm.com's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Alarm.com.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Alarm.com
App Name : Alarm.com
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Alarm.com Mobile
Publisher : Instagram,Facebook,Amharic Keyboard: Amharic Language Typing keyboard,Arabic Keyboard: Arabic Typing Keyboard,Fast VPN - Free Unlimited,Ready For Reddit - Material 2.0,Always on Display: Edge Light & Amoled Clock Free,Hello Zombie Neighbor Alpha Mod,Abstract Flower Live Wallpaper
Total creative ads during the time period : 382
Duration : 914
Popularity : 58,057
Check ASO Keywords of Alarm.com
2. Alarm.com’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Alarm.com in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Alarm.com in the recent period. As of 2021-03-13, among the Alarm.com‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 60.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 32.5%, Carousel category's proportion is 7.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Alarm.com's the proportion of networks impressions are placed like this:
Facebook's proportion is 55.08%,
Instagram's proportion is 37.43%,
Messenger's proportion is 7.49%,
's proportion is ,
's proportion is .
In the date of 2021-03-13, Alarm.com‘s network with the most ads is Facebook and its proportion is 52.5%.
3. Top 3 Ad Creative Analysis of Alarm.com
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Alarm.com. We can see some advertising trends.
Top 1 Ad Creative of Alarm.com
Ad Details ：
Headline ：HomeTouch Alarm System
Text ：
Top 2 Ad Creative of Alarm.com
Ad Details ：
Headline ：Binge a series today.
Text ：Binge the shows you want, when you want them with maxTV On Demand.
Top 3 Ad Creative of Alarm.com
Ad Details ：
Headline ：Dream Big. Save Big.
Text ：Turn dreams into reality with SaskTel Student Deals. Save $20 per month on a 2-year wireless contract!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 395 | 206 | 168 |
| Popularity | 999 | 994 | 975 |
| Dimensions | 1135 x 588 | 600 x 600 | 426 x 240 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Ireland | Canada | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Alarm.com in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Alarm.com's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Alarm.com, you can click the app name below to view related reports, or you can find more info in ASOTools.