Allo IQ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Allo IQ's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Allo IQ.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Allo IQ
App Name : Allo IQ
Logo：
OS : iOS
Network : Messenger,Instagram,Facebook
Developer : Allo Communications
Publisher : Instagram,Facebook
Total creative ads during the time period : 68
Duration : 223
Popularity : 8,988
Check ASO Keywords of Allo IQ
2. Allo IQ’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Allo IQ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Allo IQ in the recent period. As of 2021-03-09, among the Allo IQ‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 77.42%, Playable Ads category's proportion is 0.0%, Image category's proportion is 22.58%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, Allo IQ's the proportion of networks impressions are placed like this:
Audience Network's proportion is 26.27%,
Instagram's proportion is 26.27%,
Messenger's proportion is 25.18%,
Facebook's proportion is 22.29%,
's proportion is .
In the date of 2021-03-09, Allo IQ‘s network with the most ads is Facebook and its proportion is 25.81%.
3. Top 3 Ad Creative Analysis of Allo IQ
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Allo IQ. We can see some advertising trends.
Top 1 Ad Creative of Allo IQ
Ad Details ：
Headline ：How ALLO Helped Take Jackson from Lincoln to China
Text ：As international gaming champion, Jackson Wahl says, “ALLO changed my life.”
Hear his story now from the beginning of his gaming career to winning it all in China.
Top 2 Ad Creative of Allo IQ
Ad Details ：
Headline ：How ALLO Helped Take Jackson from Lincoln to China
Text ：As international gaming champion, Jackson Wahl says, “ALLO changed my life.”
Hear his story now from the beginning of his gaming career to winning it all in China.
Top 3 Ad Creative of Allo IQ
Ad Details ：
Headline ：How ALLO Helped Take Jackson from Lincoln to China
Text ：As international gaming champion, Jackson Wahl says, “ALLO changed my life.”
Hear his story now from the beginning of his gaming career to winning it all in China.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 153 | 152 | 153 |
| Popularity | 957 | 956 | 955 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Allo IQ in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Allo IQ's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Allo IQ, you can click the app name below to view related reports, or you can find more info in ASOTools.