AllTrails: Hiking, Running & Mountain Bike Trails Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the AllTrails: Hiking, Running & Mountain Bike Trails's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps AllTrails: Hiking, Running & Mountain Bike Trails.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of AllTrails: Hiking, Running & Mountain Bike Trails
App Name : AllTrails: Hiking, Running & Mountain Bike Trails
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : AllTrails, LLC
Publisher : Instagram,Facebook,Denmark Topo Maps,Running Fitness & Calorie Sport tracker,Map of Iceland offline,GPS Voice Navigation On Map
Total creative ads during the time period : 605
Duration : 1,656
Popularity : 243,630
Check ASO Keywords of AllTrails: Hiking, Running & Mountain Bike Trails
2. AllTrails: Hiking, Running & Mountain Bike Trails’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser AllTrails: Hiking, Running & Mountain Bike Trails in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of AllTrails: Hiking, Running & Mountain Bike Trails in the recent period. As of 2021-03-15, among the AllTrails: Hiking, Running & Mountain Bike Trails‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, AllTrails: Hiking, Running & Mountain Bike Trails's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, AllTrails: Hiking, Running & Mountain Bike Trails‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of AllTrails: Hiking, Running & Mountain Bike Trails
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of AllTrails: Hiking, Running & Mountain Bike Trails. We can see some advertising trends.
Top 1 Ad Creative of AllTrails: Hiking, Running & Mountain Bike Trails
Ad Details ：
Headline ：Join 10 Million Explorers
Text ：1. Search trails 🔍
2. View maps 🗺
3. Read reviews ⭐⭐⭐⭐⭐
4. Peek trail photos 📸
Let AllTrails be your guide to the outdoors!
Top 2 Ad Creative of AllTrails: Hiking, Running & Mountain Bike Trails
Ad Details ：
Headline ：Join 10 Million Explorers
Text ：1. Search trails 🔍
2. View maps 🗺
3. Read reviews ⭐⭐⭐⭐⭐
4. Peek trail photos 📸
Let AllTrails be your guide to the outdoors!
Top 3 Ad Creative of AllTrails: Hiking, Running & Mountain Bike Trails
Ad Details ：
Headline ：AllTrails: Hiking, Running & Mountain Bike Trails
Text ：Explore the outdoors with AllTrails! Discover nature with hiking, biking, backpacking and running trails around the world. Log your hike, walk, run or mountain bike ride with our GPS activity tracker. Looking for a good spot for camping or backpacking? The AllTrails community is a great place to get...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 392 | 392 | 321 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1920 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 1 |
| Countries | United Kingdom | United Kingdom,Ireland,Canada,New Zealand,Australia,United States,Germany,France | United Kingdom,Germany,Ireland,New Zealand,United States,France,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for AllTrails: Hiking, Running & Mountain Bike Trails in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free AllTrails: Hiking, Running & Mountain Bike Trails's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to AllTrails: Hiking, Running & Mountain Bike Trails, you can click the app name below to view related reports, or you can find more info in ASOTools.