Alza Competitive Intelligence|Ad Analysis by SocialPeta

Alza Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Alza's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Alza.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Alza

App Name : Alza

Logo

Alza-SocialPeta

OS : Android

Network : Facebook,YouTube,Google Ads(Admob)

Developer : Alza.cz a.s.

Publisher : Instagram,Sight Word Matching,Ice VS Fire Princess Makeup

Total creative ads during the time period : 90

Duration : 531

Popularity : 9,231

Check ASO Keywords of Alza

2. Alza’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Alza in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Alza in the recent period. As of 2020-12-14, among the Alza‘s ad creative, the Html category's proportion is 33.33%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 33.33%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-14, Alza's the proportion of networks impressions are placed like this:

Google Ads(Admob)'s proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2020-12-14, Alza‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Alza

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Alza. We can see some advertising trends.

Top 1 Ad Creative of Alza

Ad Details :

Headline :Vyzdvihnutie objednávky z mobilnej aplikácie

Text :Vyhni sa platobným automatom. Vtrhni suverénne rovno k výdaju objednávok.

Top 2 Ad Creative of Alza

Ad Details :

Headline :Minden egy helyen!

Text :Tudjuk, hogy nem szeretsz sokat várni a megrendelt termékre.

Top 3 Ad Creative of Alza

Ad Details :

Headline :Produkty ihned

Text :Alza.cz/Nejpohodlnější-Nákupy

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 81 69 52
Popularity 577 466 339
Dimensions 400 x 224 400 x 224 300 x 60
Creative Type Video Video Image
Network Facebook Facebook YouTube
Related Ads 1 1 1
Countries Czech,Slovak Hungary France,Philippines,Bulgaria,Mexico,Czech,Turkey,Algeria,Russia,Morocco,United States,Saudi Arabia,Indonesia,Argentina,Tunisia,Norway,Brazil,Iraq,Colombia,Belgium,Thailand
Language NA NA NA

Through the above analysis, we can see that the most effective channel for Alza in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Alza's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Alza, you can click the app name below to view related reports, or you can find more info in ASOTools.