Alza Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Alza's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Alza.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Alza
App Name : Alza
Logo：
OS : Android
Network : Facebook,YouTube,Google Ads(Admob)
Developer : Alza.cz a.s.
Publisher : Instagram,Sight Word Matching,Ice VS Fire Princess Makeup
Total creative ads during the time period : 90
Duration : 531
Popularity : 9,231
Check ASO Keywords of Alza
2. Alza’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Alza in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Alza in the recent period. As of 2020-12-14, among the Alza‘s ad creative, the Html category's proportion is 33.33%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-14, Alza's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-14, Alza‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Alza
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Alza. We can see some advertising trends.
Top 1 Ad Creative of Alza
Ad Details ：
Headline ：Vyzdvihnutie objednávky z mobilnej aplikácie
Text ：Vyhni sa platobným automatom. Vtrhni suverénne rovno k výdaju objednávok.
Top 2 Ad Creative of Alza
Ad Details ：
Headline ：Minden egy helyen!
Text ：Tudjuk, hogy nem szeretsz sokat várni a megrendelt termékre.
Top 3 Ad Creative of Alza
Ad Details ：
Headline ：Produkty ihned
Text ：Alza.cz/Nejpohodlnější-Nákupy
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 81 | 69 | 52 |
| Popularity | 577 | 466 | 339 |
| Dimensions | 400 x 224 | 400 x 224 | 300 x 60 |
| Creative Type | Video | Video | Image |
| Network | YouTube | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Czech,Slovak | Hungary | France,Philippines,Bulgaria,Mexico,Czech,Turkey,Algeria,Russia,Morocco,United States,Saudi Arabia,Indonesia,Argentina,Tunisia,Norway,Brazil,Iraq,Colombia,Belgium,Thailand |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Alza in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Alza's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Alza, you can click the app name below to view related reports, or you can find more info in ASOTools.