Zepp (formerly Amazfit) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zepp (formerly Amazfit)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zepp (formerly Amazfit).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zepp (formerly Amazfit)
App Name : Zepp (formerly Amazfit)
Logo：
OS : iOS
Network : Facebook,Twitter,Instagram
Developer : Huami Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 122
Duration : 967
Popularity : 23,893
Check ASO Keywords of Zepp (formerly Amazfit)
2. Zepp (formerly Amazfit)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zepp (formerly Amazfit) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zepp (formerly Amazfit) in the recent period. As of 2021-04-24, among the Zepp (formerly Amazfit)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-24, Zepp (formerly Amazfit)'s the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-24, Zepp (formerly Amazfit)‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Zepp (formerly Amazfit)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zepp (formerly Amazfit). We can see some advertising trends.
Top 1 Ad Creative of Zepp (formerly Amazfit)
Ad Details ：
Headline ：Xiaomi Amazfit T-REX
Text ：Xiaomi Amazfit T-Rex - Chytré hodinky. Odolné hodinky Xiaomi Amazfit T-Rex splňují 12 military standardů včetně MIL-STD 810G, 5ATM a nabízí 1,3“ AMOLED dotykový displej s funkcí Always-On, 4 mechanická tlačítka, běžnou výdrž 20 dní, 14 sportovních módů, monitoring srdečního...
Top 2 Ad Creative of Zepp (formerly Amazfit)
Ad Details ：
Headline ：Xiaomi Amazfit T-REX
Text ：Xiaomi Amazfit T-Rex - Chytré hodinky. Odolné hodinky Xiaomi Amazfit T-Rex splňují 12 military standardů včetně MIL-STD 810G, 5ATM a nabízí 1,3“ AMOLED dotykový displej s funkcí Always-On, 4 mechanická tlačítka, běžnou výdrž 20 dní, 14 sportovních módů, monitoring srdečního...
Top 3 Ad Creative of Zepp (formerly Amazfit)
Ad Details ：
Headline ：Xiaomi Amazfit T-REX
Text ：Xiaomi Amazfit T-Rex - Chytré hodinky. Odolné hodinky Xiaomi Amazfit T-Rex splňují 12 military standardů včetně MIL-STD 810G, 5ATM a nabízí 1,3“ AMOLED dotykový displej s funkcí Always-On, 4 mechanická tlačítka, běžnou výdrž 20 dní, 14 sportovních módů, monitoring srdečního...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 161 | 161 | 161 |
| Popularity | 825 | 822 | 820 |
| Dimensions | 1200 x 630 | 1200 x 630 | 1200 x 630 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Czech | Czech | Czech |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Zepp (formerly Amazfit) in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Zepp (formerly Amazfit)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zepp (formerly Amazfit), you can click the app name below to view related reports, or you can find more info in ASOTools.